- -

Influence of candidate qualities and previous president performance in voting intentions

RiuNet: Repositorio Institucional de la Universidad Politécnica de Valencia

Compartir/Enviar a

Citas

Estadísticas

  • Estadisticas de Uso

Influence of candidate qualities and previous president performance in voting intentions

Mostrar el registro sencillo del ítem

Ficheros en el ítem

[Cerrado]
Nombre: Ribes-Giner;si - ...
Tamaño: 160.2Kb
Formato: PDF
Descripción: Versión editorial
Solicitar una copia al autor
dc.contributor.author Ribes-Giner, Gabriela es_ES
dc.contributor.author Fuentes Blasco, María es_ES
dc.date.accessioned 2016-04-21T15:26:58Z
dc.date.available 2016-04-21T15:26:58Z
dc.date.issued 2014
dc.identifier.issn 0020-7160
dc.identifier.uri http://hdl.handle.net/10251/62809
dc.description.abstract This article aims to measure empirically the influence of the main variables affecting the voting intention of the electorate, taking as reference the polls result obtained in the previous months of the 2008 American General Elections, which are provided by the American National Election Studies. Our research is an approach to political marketing with causal methodology, for that purpose structural equation methodology is used, confirming some concepts such as the personalization of politics, main pillar of the current political marketing strategies and the retrospective voting es_ES
dc.language Inglés es_ES
dc.publisher Taylor & Francis: STM, Behavioural Science and Public Health Titles es_ES
dc.relation.ispartof International Journal of Computer Mathematics es_ES
dc.rights Reserva de todos los derechos es_ES
dc.subject Political marketing es_ES
dc.subject Voting intention es_ES
dc.subject Forecasting es_ES
dc.subject Structural equation modelling methodology es_ES
dc.subject.classification ORGANIZACION DE EMPRESAS es_ES
dc.title Influence of candidate qualities and previous president performance in voting intentions es_ES
dc.type Artículo es_ES
dc.identifier.doi 10.1080/00207160.2013.765949
dc.rights.accessRights Cerrado es_ES
dc.contributor.affiliation Universitat Politècnica de València. Departamento de Organización de Empresas - Departament d'Organització d'Empreses es_ES
dc.description.bibliographicCitation Ribes-Giner, G.; Fuentes Blasco, M. (2014). Influence of candidate qualities and previous president performance in voting intentions. International Journal of Computer Mathematics. 91(2):261-268. doi:10.1080/00207160.2013.765949 es_ES
dc.description.accrualMethod S es_ES
dc.relation.publisherversion http://dx.doi.org/10.1080/00207160.2013.765949 es_ES
dc.description.upvformatpinicio 261 es_ES
dc.description.upvformatpfin 268 es_ES
dc.type.version info:eu-repo/semantics/publishedVersion es_ES
dc.description.volume 91 es_ES
dc.description.issue 2 es_ES
dc.relation.senia 245775 es_ES
dc.identifier.eissn 1029-0265
dc.description.references B.M. Byrne,Structural Equation Modelling with EQS: Basic Concepts, Applications and Programming, Lawrence Erlbaum Associates, Mahwah, NJ, 2006. es_ES
dc.description.references Harris, P. (2001). To Spin or not to Spin, that is the Question: The Emergence of Modern Political Marketing. The Marketing Review, 2(1), 35-53. doi:10.1362/1469347012569436 es_ES
dc.description.references Mattei, F., & Weisberg, H. F. (1994). Presidential Succession Effects in Voting. British Journal of Political Science, 24(4), 495-516. doi:10.1017/s0007123400006979 es_ES
dc.description.references Erratum. (1989). Journal of Consumer Marketing, 6(1), 45-51. doi:10.1108/eum0000000002539 es_ES
dc.description.references Wring, D. (1997). Reconciling marketing with political science: Theories of political marketing. Journal of Marketing Management, 13(7), 651-663. doi:10.1080/0267257x.1997.9964502 es_ES


Este ítem aparece en la(s) siguiente(s) colección(ones)

Mostrar el registro sencillo del ítem