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The retail site location decision process using GIS and the analytical hierarchy process

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The retail site location decision process using GIS and the analytical hierarchy process

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dc.contributor.author Roig Tierno, Honorat es_ES
dc.contributor.author Baviera Puig, Maria Amparo es_ES
dc.contributor.author Buitrago Vera, Juan Manuel es_ES
dc.contributor.author Mas Verdú, Francisco es_ES
dc.date.accessioned 2016-05-27T14:25:28Z
dc.date.available 2016-05-27T14:25:28Z
dc.date.issued 2013-06
dc.identifier.issn 0143-6228
dc.identifier.uri http://hdl.handle.net/10251/64854
dc.description.abstract [EN] The opening of a new establishment is a critical factor for firms in the retail sector because the decision carries with it a series of very serious financial and corporate image risks. This paper presents the development of a methodology for the process of selecting a retail site location that combines geographic information systems (GIS) and the analytical hierarchy process (AHP). The AHP methodology shows that the success factors for a supermarket are related to its location and competition. The proposed retail site location decision process was applied to the opening of a new supermarket in the Spanish city of Murcia. es_ES
dc.description.sponsorship The authors would like to thank the Consum-Universitat Politècnica de València Chair (Cátedra) for its collaboration in this study
dc.language Inglés es_ES
dc.publisher Elsevier es_ES
dc.relation.ispartof Applied Geography es_ES
dc.rights Reserva de todos los derechos es_ES
dc.subject Geocompetition es_ES
dc.subject Geodemand es_ES
dc.subject Kernel density es_ES
dc.subject Retail site location es_ES
dc.subject Geographic information systems es_ES
dc.subject Analytical hierarchy process (AHP) es_ES
dc.subject.classification ECONOMIA APLICADA es_ES
dc.subject.classification ECONOMIA, SOCIOLOGIA Y POLITICA AGRARIA es_ES
dc.title The retail site location decision process using GIS and the analytical hierarchy process es_ES
dc.type Artículo es_ES
dc.identifier.doi 10.1016/j.apgeog.2013.03.005
dc.rights.accessRights Cerrado es_ES
dc.contributor.affiliation Universitat Politècnica de València. Departamento de Economía y Ciencias Sociales - Departament d'Economia i Ciències Socials es_ES
dc.description.bibliographicCitation Roig Tierno, H.; Baviera Puig, MA.; Buitrago Vera, JM.; Mas Verdú, F. (2013). The retail site location decision process using GIS and the analytical hierarchy process. Applied Geography. 40:191-198. doi:10.1016/j.apgeog.2013.03.005 es_ES
dc.description.accrualMethod S es_ES
dc.relation.publisherversion http://dx.doi.org/10.1016/j.apgeog.2013.03.005 es_ES
dc.description.upvformatpinicio 191 es_ES
dc.description.upvformatpfin 198 es_ES
dc.type.version info:eu-repo/semantics/publishedVersion es_ES
dc.description.volume 40 es_ES
dc.relation.senia 237936


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