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dc.contributor.author | Roig Tierno, Honorat | es_ES |
dc.contributor.author | Baviera Puig, Maria Amparo | es_ES |
dc.contributor.author | Buitrago Vera, Juan Manuel | es_ES |
dc.contributor.author | Mas Verdú, Francisco | es_ES |
dc.date.accessioned | 2016-05-27T14:25:28Z | |
dc.date.available | 2016-05-27T14:25:28Z | |
dc.date.issued | 2013-06 | |
dc.identifier.issn | 0143-6228 | |
dc.identifier.uri | http://hdl.handle.net/10251/64854 | |
dc.description.abstract | [EN] The opening of a new establishment is a critical factor for firms in the retail sector because the decision carries with it a series of very serious financial and corporate image risks. This paper presents the development of a methodology for the process of selecting a retail site location that combines geographic information systems (GIS) and the analytical hierarchy process (AHP). The AHP methodology shows that the success factors for a supermarket are related to its location and competition. The proposed retail site location decision process was applied to the opening of a new supermarket in the Spanish city of Murcia. | es_ES |
dc.description.sponsorship | The authors would like to thank the Consum-Universitat Politècnica de València Chair (Cátedra) for its collaboration in this study | |
dc.language | Inglés | es_ES |
dc.publisher | Elsevier | es_ES |
dc.relation.ispartof | Applied Geography | es_ES |
dc.rights | Reserva de todos los derechos | es_ES |
dc.subject | Geocompetition | es_ES |
dc.subject | Geodemand | es_ES |
dc.subject | Kernel density | es_ES |
dc.subject | Retail site location | es_ES |
dc.subject | Geographic information systems | es_ES |
dc.subject | Analytical hierarchy process (AHP) | es_ES |
dc.subject.classification | ECONOMIA APLICADA | es_ES |
dc.subject.classification | ECONOMIA, SOCIOLOGIA Y POLITICA AGRARIA | es_ES |
dc.title | The retail site location decision process using GIS and the analytical hierarchy process | es_ES |
dc.type | Artículo | es_ES |
dc.identifier.doi | 10.1016/j.apgeog.2013.03.005 | |
dc.rights.accessRights | Cerrado | es_ES |
dc.contributor.affiliation | Universitat Politècnica de València. Departamento de Economía y Ciencias Sociales - Departament d'Economia i Ciències Socials | es_ES |
dc.description.bibliographicCitation | Roig Tierno, H.; Baviera Puig, MA.; Buitrago Vera, JM.; Mas Verdú, F. (2013). The retail site location decision process using GIS and the analytical hierarchy process. Applied Geography. 40:191-198. doi:10.1016/j.apgeog.2013.03.005 | es_ES |
dc.description.accrualMethod | S | es_ES |
dc.relation.publisherversion | http://dx.doi.org/10.1016/j.apgeog.2013.03.005 | es_ES |
dc.description.upvformatpinicio | 191 | es_ES |
dc.description.upvformatpfin | 198 | es_ES |
dc.type.version | info:eu-repo/semantics/publishedVersion | es_ES |
dc.description.volume | 40 | es_ES |
dc.relation.senia | 237936 |