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The Value of Trust for Travel Agencies in Achieving Customers' Attitudinal Loyalty

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The Value of Trust for Travel Agencies in Achieving Customers' Attitudinal Loyalty

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Devece Carañana, CA.; García Agreda Ballivian, SR.; Ribeiro Navarrete, B. (2015). The Value of Trust for Travel Agencies in Achieving Customers' Attitudinal Loyalty. Journal of Promotion Management. 21(4):516-529. doi:10.1080/10496491.2015.1051409

Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10251/65236

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Title: The Value of Trust for Travel Agencies in Achieving Customers' Attitudinal Loyalty
Author:
UPV Unit: Universitat Politècnica de València. Departamento de Organización de Empresas - Departament d'Organització d'Empreses
Issued date:
Abstract:
The emergence of e-commerce in the tourism sector has triggered profound changes in the sector's structure. Travel agencies, as the final link in the distribution chain, have been most affected. The globalization of tourism ...[+]
Subjects: Customers , Internet , Loyalty , Tourism services , Travel agencies
Copyrigths: Cerrado
Source:
Journal of Promotion Management. (issn: 1049-6491 ) (eissn: 1540-7594 )
DOI: 10.1080/10496491.2015.1051409
Publisher:
Taylor & Francis (Routledge)
Publisher version: http://dx.doi.org/10.1080/10496491.2015.1051409
Description: Special Issue: The new spirit of strategy for competitive management
Type: Artículo

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