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Exploring implicit and explicit crossmodal colour–flavour correspondences in product packaging

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Exploring implicit and explicit crossmodal colour–flavour correspondences in product packaging

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Piqueras Fiszman, B.; Velasco, C.; Spence, C. (2012). Exploring implicit and explicit crossmodal colour–flavour correspondences in product packaging. Food Quality and Preference. 25(2):148-155. doi:10.1016/j.foodqual.2012.02.010

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Title: Exploring implicit and explicit crossmodal colour–flavour correspondences in product packaging
Author:
UPV Unit: Universitat Politècnica de València. Departamento de Proyectos de Ingeniería - Departament de Projectes d'Enginyeria
Issued date:
Abstract:
We report a study designed to investigate consumers' crossmodal associations between the colour of product packaging and flavour varieties in crisps (potato chips) among Colombian and British consumers, using two methods. ...[+]
Subjects: Congruency , Crossmodal correspondences , Flavor , Implicit Association Test (IAT) , Packaging colour , Word association , Solanum tuberosum
Copyrigths: Cerrado
Source:
Food Quality and Preference. (issn: 0950-3293 )
DOI: 10.1016/j.foodqual.2012.02.010
Publisher:
Elsevier
Publisher version: http://dx.doi.org/10.1016/j.foodqual.2012.02.010
Thanks:
The authors would like to thank the Ministry of Education for the PhD scholarship awarded to Betina Piqueras-Fiszman, and acknowledge Alejandro Salgado-Montejo for his contribution to data collection in Colombia, Thierry ...[+]
Type: Artículo

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