Desarrollo e integración de aplicaciones en Facebook

Abstract

[ES] Hoy en día la mayoría de las personas utiliza la red social Facebook diariamente, por lo que se ha convertido en un medio de promoción de aplicaciones muy efectivo. Integrar nuestra aplicación en Facebook nos ayudará a posicionarla en los buscadores de la red dando a conocerla más rápidamente que si sólo utilizásemos técnicas de posicionamiento en los buscadores de la red (SEO). En el presente proyecto hemos desarrollado una aplicación web con el objetivo de integrarla en Facebook y realizar un estudio de cómo influye esta red social a la hora de dar a conocer una aplicación al público, tomando la nuestra como caso experimental. Con esto, podemos deducir que el proyecto está dividido en dos partes claramente diferenciadas: el desarrollo de la aplicación y el estudio de su evolución. A lo largo de esta memoria se describirán los diferentes elementos necesarios para llevar a cabo esta tarea: las diferentes tecnologías web que hemos utilizado (HTML5, CSS3, Createjs, JavaScript…), el proceso de adquisición de un dominio web, la instalación del servidor y del certificado SSL y, por último, cómo integrar la aplicación en Facebook. Una vez tenemos la aplicación en marcha, hemos realizado un seguimiento de su evolución en la plataforma social mediante las herramientas que esta nos proporciona y, con los datos obtenidos, hemos hecho un estudio comparativo con otras aplicaciones existentes presentado nuestras conclusiones.

[CA] Today most people use the social network Facebook daily, so it has become a highly effective channel to promoting applications. Integrating our application on Facebook will help us to locate it in the web search engines giving faster results than if we only use search engines optimization techniques (SEO). In the present project we have developed a web application in order to integrate it into Facebook and make a study on how this social network influence on advertise an application to the public, taking ours as an experimental case. With this, we can deduce that the project is divided into two distinct parts: the development of the application and the study of its evolution. Throughout this paper it will be described the different needed elements to do this task: the different web technologies we have used (HTML5, CSS3, CreateJS, JavaScript ...), the process of acquiring a web domain, server and SSL certificate installation and, finally, how to integrate it in the Facebook application. Once we have the application running, we have been monitoring its evolution in the social platform using the tools that it provides to us. With the data obtained, we made a comparative study with other existing applications and presented our findings.

[EN] Today most people use the social network Facebook daily, so it has become a highly effective channel to promoting applications. Integrating our application on Facebook will help us to locate it in the web search engines giving faster results than if we only use search engines optimization techniques (SEO). In the present project we have developed a web application in order to integrate it into Facebook and make a study on how this social network influence on advertise an application to the public, taking ours as an experimental case. With this, we can deduce that the project is divided into two distinct parts: the development of the application and the study of its evolution. Throughout this paper it will be described the different needed elements to do this task: the different web technologies we have used (HTML5, CSS3, CreateJS, JavaScript ...), the process of acquiring a web domain, server and SSL certificate installation and, finally, how to integrate it in the Facebook application. Once we have the application running, we have been monitoring its evolution in the social platform using the tools that it provides to us. With the data obtained, we made a comparative study with other existing applications and presented our findings.