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Consumer segmentation based on food-related lifestyles and analysis of rabbit meat consumption

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Consumer segmentation based on food-related lifestyles and analysis of rabbit meat consumption

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Buitrago Vera, JM.; Escribá Pérez, C.; Baviera Puig, MA.; Montero-Vicente, L. (2016). Consumer segmentation based on food-related lifestyles and analysis of rabbit meat consumption. World Rabbit Science. 24(3):169-182. doi:10.4995/wrs.2016.4229

Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10251/70841

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Title: Consumer segmentation based on food-related lifestyles and analysis of rabbit meat consumption
Author:
UPV Unit: Universitat Politècnica de València. Facultad de Administración y Dirección de Empresas - Facultat d'Administració i Direcció d'Empreses
Universitat Politècnica de València. Escuela Técnica Superior de Ingeniería Agronómica y del Medio Natural - Escola Tècnica Superior d'Enginyeria Agronòmica i del Medi Natural
Issued date:
Abstract:
[EN] Market segmentation divides the market into small groups of consumers who share similar characteristics. As all consumers within the same group have a common profile, marketing strategies can be adapted to target a ...[+]
Subjects: Market segmentation , Food-related lifestyle , Rabbit meat , Marketing strategy , Consumer profile
Copyrigths: Reserva de todos los derechos
Source:
World Rabbit Science. (issn: 1257-5011 ) (eissn: 1989-8886 )
DOI: 10.4995/wrs.2016.4229
Publisher:
Universitat Politècnica de València
Publisher version: https://doi.org/10.4995/wrs.2016.4229
Thanks:
The authors thank the Spanish Interprofessional Organization to Promote Rabbit Sector (INTERCUN) for its support in the research
Type: Artículo

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