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Application of Multi-Criteria Decision Methods (MCDM) for the development of functional food products in Venezuela

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Application of Multi-Criteria Decision Methods (MCDM) for the development of functional food products in Venezuela

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dc.contributor.author de Dienes Alicia, Harrar es_ES
dc.contributor.author García-Melón, Mónica es_ES
dc.contributor.author Alcaide Marzal, Jorge es_ES
dc.date.accessioned 2016-11-24T11:20:11Z
dc.date.available 2016-11-24T11:20:11Z
dc.date.issued 2011
dc.identifier.issn 2211-601X
dc.identifier.uri http://hdl.handle.net/10251/74571
dc.description.abstract Functional foods is one of the fastest growing food categories due to the increasing interest to maintain health through proper feeding habits. Understanding the factors that affect consumer choices of food that contain functional ingredients is key to their market success. This paper applies Multicriteria Decision Methods (MCDM) to aid in the decision process in the concept development stage of product development. Analytical Hierarchy Process (AHP) is applied to establish priorities among different concepts, and Choice Based Conjoint Analysis (CBC) is used to optimize specific product attributes that a food concept with added functional ingredient should have. Consumer surveys were conducted in Caracas, Venezuela in 2008 - 2009. Five food categories and six functional benefits were combined for a total of 30 concepts and ranked by a team of experts based on a set of relevant criteria. A yoghurt that helps the digestive process was ranked first in preference. Having selected this concept, a set of five product attributes each at three levels for a total of 3(6) miniconcepts were evaluated with Choice Based Conjoint Analysis (CBC) via a randomized design in a Web based survey applied to a sample of 250 regular user of yoghurt. The product containing pieces of fruit, firm texture, which regulates intestinal function, low fat, with sweetener (Splenda) and intermediate price achieved the highest utility value. The model allows for market simulation to determine share of preference of the different concepts. es_ES
dc.language Inglés es_ES
dc.relation.ispartof Procedia Food Science es_ES
dc.rights Reconocimiento - No comercial - Sin obra derivada (by-nc-nd) es_ES
dc.subject Functional food es_ES
dc.subject Multicriteria Decision es_ES
dc.subject Analytical Hierarchy es_ES
dc.subject Conjoint Analysis es_ES
dc.subject.classification PROYECTOS DE INGENIERIA es_ES
dc.title Application of Multi-Criteria Decision Methods (MCDM) for the development of functional food products in Venezuela es_ES
dc.type Artículo es_ES
dc.identifier.doi 10.1016/j.profoo.2011.09.231
dc.rights.accessRights Cerrado es_ES
dc.contributor.affiliation Universitat Politècnica de València. Departamento de Proyectos de Ingeniería - Departament de Projectes d'Enginyeria es_ES
dc.description.bibliographicCitation De Dienes Alicia, H.; García-Melón, M.; Alcaide Marzal, J. (2011). Application of Multi-Criteria Decision Methods (MCDM) for the development of functional food products in Venezuela. Procedia Food Science. 1(2011):1560-1567. doi:10.1016/j.profoo.2011.09.231 es_ES
dc.description.accrualMethod Senia es_ES
dc.relation.publisherversion http://dx.doi. org/10.1016/j.profoo.2011.09.231 es_ES
dc.description.upvformatpinicio 1560 es_ES
dc.description.upvformatpfin 1567 es_ES
dc.type.version info:eu repo/semantics/publishedVersion es_ES
dc.description.volume 1 es_ES
dc.description.issue 2011 es_ES
dc.relation.senia 208404 es_ES


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