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Structural equation modeling of co-creation and its influence on the student's satisfaction and loyalty towards university

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Structural equation modeling of co-creation and its influence on the student's satisfaction and loyalty towards university

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Ribes Giner, G.; Peralt Rillo, A. (2016). Structural equation modeling of co-creation and its influence on the student's satisfaction and loyalty towards university. Journal of Computational and Applied Mathematics. 291:257-263. doi:10.1016/j.cam.2015.02.044

Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10251/80333

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Title: Structural equation modeling of co-creation and its influence on the student's satisfaction and loyalty towards university
Author:
UPV Unit: Universitat Politècnica de València. Facultad de Administración y Dirección de Empresas - Facultat d'Administració i Direcció d'Empreses
Issued date:
Abstract:
[EN] This article aims to measure empirically the impact of co-creation on the key marketing outcomes of student satisfaction, and the consequent loyalty induced, taking as reference the results obtained with a questionnaire ...[+]
Subjects: Co-creation , Satisfaction , Loyalty , SEM , Students , Universities
Copyrigths: Cerrado
Source:
Journal of Computational and Applied Mathematics. (issn: 0377-0427 )
DOI: 10.1016/j.cam.2015.02.044
Publisher:
Elsevier
Publisher version: http://dx.doi.org/10.1016/j.cam.2015.02.044
Type: Artículo

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