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Structural equation modeling of co-creation and its influence on the student's satisfaction and loyalty towards university

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Structural equation modeling of co-creation and its influence on the student's satisfaction and loyalty towards university

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Ribes Giner, G.; Peralt Rillo, A. (2016). Structural equation modeling of co-creation and its influence on the student's satisfaction and loyalty towards university. Journal of Computational and Applied Mathematics. 291:257-263. doi:10.1016/j.cam.2015.02.044.

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Título: Structural equation modeling of co-creation and its influence on the student's satisfaction and loyalty towards university
Autor:
Entidad UPV: Universitat Politècnica de València. Facultad de Administración y Dirección de Empresas - Facultat d'Administració i Direcció d'Empreses
Fecha difusión:
Resumen:
[EN] This article aims to measure empirically the impact of co-creation on the key marketing outcomes of student satisfaction, and the consequent loyalty induced, taking as reference the results obtained with a questionnaire ...[+]
Palabras clave: Co-creation , Satisfaction , Loyalty , SEM , Students , Universities
Derechos de uso: Cerrado
Fuente:
Journal of Computational and Applied Mathematics. (issn: 0377-0427 )
DOI: 10.1016/j.cam.2015.02.044
Editorial:
Elsevier
Versión del editor: http://dx.doi.org/10.1016/j.cam.2015.02.044
Tipo: Artículo

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