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Structural equation modeling of co-creation and its influence on the student's satisfaction and loyalty towards university

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Structural equation modeling of co-creation and its influence on the student's satisfaction and loyalty towards university

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dc.contributor.author Ribes Giner, Gabriela es_ES
dc.contributor.author Peralt Rillo, Agustín es_ES
dc.date.accessioned 2017-05-02T14:45:24Z
dc.date.available 2017-05-02T14:45:24Z
dc.date.issued 2016-01-01
dc.identifier.issn 0377-0427
dc.identifier.uri http://hdl.handle.net/10251/80333
dc.description.abstract [EN] This article aims to measure empirically the impact of co-creation on the key marketing outcomes of student satisfaction, and the consequent loyalty induced, taking as reference the results obtained with a questionnaire used during class time among postgraduate students at Spanish universities. Our research is an approach to educational institutions’ marketing strategy with causal methodology, and, for that purpose, SEM methodology is used, from a conceptual research model with some hypothesized relations based on an in-depth literature review, confirming some concepts such as the influence of co-creation on key marketing outcomes and the importance of co-creation for marketing policies for Educational Institutions. es_ES
dc.language Inglés es_ES
dc.publisher Elsevier es_ES
dc.relation.ispartof Journal of Computational and Applied Mathematics es_ES
dc.rights Reserva de todos los derechos es_ES
dc.subject Co-creation es_ES
dc.subject Satisfaction es_ES
dc.subject Loyalty es_ES
dc.subject SEM es_ES
dc.subject Students es_ES
dc.subject Universities es_ES
dc.subject.classification ORGANIZACION DE EMPRESAS es_ES
dc.title Structural equation modeling of co-creation and its influence on the student's satisfaction and loyalty towards university es_ES
dc.type Artículo es_ES
dc.identifier.doi 10.1016/j.cam.2015.02.044
dc.rights.accessRights Cerrado es_ES
dc.contributor.affiliation Universitat Politècnica de València. Facultad de Administración y Dirección de Empresas - Facultat d'Administració i Direcció d'Empreses es_ES
dc.description.bibliographicCitation Ribes Giner, G.; Peralt Rillo, A. (2016). Structural equation modeling of co-creation and its influence on the student's satisfaction and loyalty towards university. Journal of Computational and Applied Mathematics. 291:257-263. doi:10.1016/j.cam.2015.02.044 es_ES
dc.description.accrualMethod S es_ES
dc.relation.publisherversion http://dx.doi.org/10.1016/j.cam.2015.02.044 es_ES
dc.description.upvformatpinicio 257 es_ES
dc.description.upvformatpfin 263 es_ES
dc.type.version info:eu-repo/semantics/publishedVersion es_ES
dc.description.volume 291 es_ES
dc.relation.senia 315498 es_ES


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