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Elapsed time on first buying triggers brand choices within a category: A virtual reality-based study

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Elapsed time on first buying triggers brand choices within a category: A virtual reality-based study

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Bigné-Alcaiz, E.; Llinares Millán, MDC.; Torrecilla Moreno, C. (2016). Elapsed time on first buying triggers brand choices within a category: A virtual reality-based study. Journal of Business Research. 69(4):1423-1427. doi:10.1016/j.jbusres.2015.10.119

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Title: Elapsed time on first buying triggers brand choices within a category: A virtual reality-based study
Author: Bigné-Alcaiz, Enrique Llinares Millán, María del Carmen Torrecilla Moreno, Carmen
UPV Unit: Universitat Politècnica de València. Departamento de Organización de Empresas - Departament d'Organització d'Empreses
Issued date:
Abstract:
This study integrates neuroscientific tools such as data from eye movements, store navigation, and brand choice in a virtual supermarket into a single source data analysis to examine consumer choice, customer experience, ...[+]
Subjects: Virtual reality , Brand choice , Eye tracking , Human behavior tracking , Qualitative comparative analysis
Copyrigths: Reserva de todos los derechos
Source:
Journal of Business Research. (issn: 0148-2963 ) (eissn: 1873-7978 )
DOI: 10.1016/j.jbusres.2015.10.119
Publisher:
Elsevier
Publisher version: https://doi.org/10.1016/j.jbusres.2015.10.119
Project ID:
MINECO/TIN 2013-45,736-R
Thanks:
The authors thank the reviewers for their careful reading and suggestions. Also thanks to Jaime Guixeres, LabHuman, Universitat Politecnica de Valencia, for his comments in an earlier version of the paper. The Spanish ...[+]
Type: Artículo

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