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SEMIOTICS AND PERCEPTION: DO LABELS CONVEY THE SAME MESSAGES TO OLDER AND YOUNGER CONSUMERS?

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SEMIOTICS AND PERCEPTION: DO LABELS CONVEY THE SAME MESSAGES TO OLDER AND YOUNGER CONSUMERS?

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Piqueras Fiszman, B.; Ares, G.; Varela, P. (2011). SEMIOTICS AND PERCEPTION: DO LABELS CONVEY THE SAME MESSAGES TO OLDER AND YOUNGER CONSUMERS?. Journal of Sensory Studies. 26(3):197-208. doi:10.1111/j.1745-459X.2011.00336.x

Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10251/84201

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Title: SEMIOTICS AND PERCEPTION: DO LABELS CONVEY THE SAME MESSAGES TO OLDER AND YOUNGER CONSUMERS?
Author:
UPV Unit: Universitat Politècnica de València. Departamento de Proyectos de Ingeniería - Departament de Projectes d'Enginyeria
Issued date:
Abstract:
In this competitive world, a package has only a few seconds to make an impact and catch the consumer's eye. In that time, a successful label should communicate its message and convince the shopper. Considering the importance ...[+]
Subjects: Expectations , Attributes
Copyrigths: Cerrado
Source:
Journal of Sensory Studies. (issn: 0887-8250 )
DOI: 10.1111/j.1745-459X.2011.00336.x
Publisher:
Wiley
Publisher version: http://doi.org/10.1111/j.1745-459X.2011.00336.x
Thanks:
The authors would like to thank the Universitat Politecnica de Valencia for the scholarship awarded to Betina Piqueras-Fiszman and to all the people who collaborated in delivering the questionnaire to the older participants.[+]
Type: Artículo

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