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Know your customer from Twitter contacts: automatic discrimination of peers contacts from news sources

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Know your customer from Twitter contacts: automatic discrimination of peers contacts from news sources

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dc.contributor.author Munar, Antoni es_ES
dc.contributor.author Chiner, Esteban es_ES
dc.date.accessioned 2017-07-10T07:06:55Z
dc.date.available 2017-07-10T07:06:55Z
dc.date.issued 2016-10-10
dc.identifier.isbn 9788490484623
dc.identifier.uri http://hdl.handle.net/10251/84787
dc.description.abstract [EN] Know your customer is a core element of any customer relationship management system for mass service organizations. The emergence of social networking services has provided a radically new dimension, creating a more personalized, deeper, ubiquitous and almost real time relation with customers. At the same time, some of the more widespread social network platforms seem to be evolving not only as social networks between individuals but also as mass information distribution media. When knowing your customer through social networking services, it may be of interest to disambiguate which part of the customer context in the network relates to his peers from other sources. In this paper we present an algorithmic approach to disambiguate one aspect of such relation, as expressed in the nature of the contacts established in the social network: with peers or with organizations, news media or influencers. We focus in the case of Twitter where a simple supervised linear regression can provide a ranking score, effectively discriminating and ordering by closeness peer and other types of contacts (mass media or influencers). Such discrimination can serve as a preliminary step for deeper analysis or privacy protection of customer interaction and is suitable for implementation in automated Big Data systems. es_ES
dc.format.extent 8 es_ES
dc.language Inglés es_ES
dc.publisher Editorial Universitat Politècnica de València es_ES
dc.relation.ispartof CARMA 2016: 1st International Conference on Advanced Research Methods in Analytics es_ES
dc.rights Reconocimiento - No comercial - Sin obra derivada (by-nc-nd) es_ES
dc.subject web data es_ES
dc.subject internet data es_ES
dc.subject big data es_ES
dc.subject qca es_ES
dc.subject pls es_ES
dc.subject sem es_ES
dc.subject conference es_ES
dc.title Know your customer from Twitter contacts: automatic discrimination of peers contacts from news sources es_ES
dc.type Capítulo de libro es_ES
dc.type Comunicación en congreso es_ES
dc.identifier.doi 10.4995/CARMA2016.2015.3597
dc.rights.accessRights Abierto es_ES
dc.description.bibliographicCitation Munar, A.; Chiner, E. (2016). Know your customer from Twitter contacts: automatic discrimination of peers contacts from news sources. En CARMA 2016: 1st International Conference on Advanced Research Methods in Analytics. Editorial Universitat Politècnica de València. 75-83. https://doi.org/10.4995/CARMA2016.2015.3597 es_ES
dc.description.accrualMethod OCS es_ES
dc.relation.conferencename CARMA 2016 - 1st International Conference on Advanced Research Methods and Analytics es_ES
dc.relation.conferencedate July 06-07,2016 es_ES
dc.relation.conferenceplace Valencia, Spain es_ES
dc.relation.publisherversion http://ocs.editorial.upv.es/index.php/CARMA/CARMA2016/paper/view/3597 es_ES
dc.description.upvformatpinicio 75 es_ES
dc.description.upvformatpfin 83 es_ES
dc.type.version info:eu-repo/semantics/publishedVersion es_ES
dc.relation.pasarela OCS\3597 es_ES


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