Communicating Virtually: The Case of Blogging in Professional Environments

Abstract

[EN] The literacy demands of work are changing in the face of current global communication networks. This paper focuses on the methodology adopted in a university degree to practise workplace interaction in English, the lingua franca in professional settings. In the present study, the authors have observed the effect of the incorporation of computer-mediated communication combined with simulation-type methodology to improve students workplace writing and motivation. Students worked in groups and blogged pseudo-professionally with other groups. The analysis of the results shows high motivation on the part of the students. The writing for a purpose has permitted more and better language, which indicates that blogs are a potential tool for the development of linguistic skills.