Business plan: Inspiring Home S.R.L

Abstract

[EN] The purpose of this final thesis is the elaboration of a presentation document that will contain the necessary information for the evaluation of the content of the project and the degree of technical (technology, products, system of production), commercial (benchmarking, product commercialization) economical(investments, budgets, sources of financing) and human feasibility( structure, organization, training). This business plan will contain: -The identification, the description and the analysis of the business opportunity, being able to appear in this phase critical issues on which it was not initially repaired -The evaluation of the ethnic, economic and financial feasibility, becoming the basic argument which advises or not the implementation of the business project. -The development of processes and strategies to turn the project opportunity into a business, as it is a prior definition of marketing policies, human resources, purchasing, financial, based on market research. Based on the problem identified in the present project, it is posed as a formulation of the problem: Is it feasible to set up an online company marketing of trading furniture and decoration in East Europe? Next, there are several concerns for the systematization of the problem that give a general idea of the alternatives of solution: -How much can be the consumption furniture and decoration in the East Europe? -What is the degree of acceptance of online commerce in East Europe? -Will it be that with the launching to the market of online furniture trading will improve aspects such as competiveness on the East European market, economy of East European countries and online behaviour?