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What are the relationships among Web 2.0, market orientation and innovativeness?

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What are the relationships among Web 2.0, market orientation and innovativeness?

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dc.contributor.author Palacios Marqués, Daniel es_ES
dc.contributor.author Zegarra-Saldaña, Alejandro es_ES
dc.contributor.author Vila, José Enrique es_ES
dc.date.accessioned 2017-09-08T14:16:03Z
dc.date.available 2017-09-08T14:16:03Z
dc.date.issued 2013
dc.identifier.issn 0368-492X
dc.identifier.uri http://hdl.handle.net/10251/86855
dc.description.abstract Purpose – Firms are adopting Web 2.0 technologies to improve collaboration, participation and communication; however there are few empirical studies testing the impact of this adoption. The purpose of this article is to analyze if there is a linkage amongst market orientation, Web 2.0 adoption and innovativeness. Design/methodology/approach – Structural equation modeling was used to test the relationships amongst the variables. A sample of 244 firms of the hospitality industry was used. The theoretical approach is based on the market orientation and innovativeness, concepts, which have been studied by various authors in the literature. Findings – A positive relationship was found between market orientation and Web 2.0 adoption and between Web 2.0 adoption and innovativeness. Research limitations/implications – The study was developed in one industry, so in order to generalize the findings, additional testing in other industries should be developed. In addition a longitudinal study is encouraged. Practical implications – Managers are advised to adopt Web 2.0 technologies to strengthen market orientation behaviors and innovativeness. Originality/value – This article empirically tested the relationship between market orientation and Web 2.0 adoption and the impact of Web 2.0 adoption on innovativeness. Although some managers and researchers have reported some positive impacts of Web 2.0 on different aspects of the organization, there are still few empirical studies, and the authors contributed to fill this void. es_ES
dc.language Inglés es_ES
dc.publisher Emerald es_ES
dc.relation.ispartof Kybernetes es_ES
dc.rights Reserva de todos los derechos es_ES
dc.subject Web 2.0 es_ES
dc.subject Communications technologies es_ES
dc.subject.classification ORGANIZACION DE EMPRESAS es_ES
dc.title What are the relationships among Web 2.0, market orientation and innovativeness? es_ES
dc.type Artículo es_ES
dc.identifier.doi 10.1108/K-03-2013-0057
dc.rights.accessRights Cerrado es_ES
dc.contributor.affiliation Universitat Politècnica de València. Departamento de Organización de Empresas - Departament d'Organització d'Empreses es_ES
dc.description.bibliographicCitation Palacios Marqués, D.; Zegarra-Saldaña, A.; Vila, JE. (2013). What are the relationships among Web 2.0, market orientation and innovativeness?. Kybernetes. 42(5):754-765. doi:10.1108/K-03-2013-0057 es_ES
dc.description.accrualMethod S es_ES
dc.relation.publisherversion http://dx.doi.org/10.1108/K-03-2013-0057 es_ES
dc.description.upvformatpinicio 754 es_ES
dc.description.upvformatpfin 765 es_ES
dc.type.version info:eu-repo/semantics/publishedVersion es_ES
dc.description.volume 42 es_ES
dc.description.issue 5 es_ES
dc.relation.senia 255022 es_ES
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