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Captando la mirada. Publicidad y reclamo en el espacio expositivo de Le Corbusier

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Captando la mirada. Publicidad y reclamo en el espacio expositivo de Le Corbusier

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dc.contributor.author Granados González, Jerónimo es_ES
dc.date.accessioned 2017-09-12T06:31:46Z
dc.date.available 2017-09-12T06:31:46Z
dc.date.issued 2016-03-03
dc.identifier.isbn 9788490483732
dc.identifier.uri http://hdl.handle.net/10251/87057
dc.description.abstract [EN] Within the work of Le Corbusier, the exhibition space was a theme widely developed. For example, the idea of a theoretical prototype of the museum was recurrent throughout his work, as a latent idea, waiting for the time to be taken to the reality of construction. In the case of the museum of unlimited growth, theoretically developed throughout the 1930s, the few built examples are executed from the fifties. In carrying out a compilation of examples of exhibition spaces designed by Le Corbusier, following similar typological lines, where not only museums but also pavilions, exhibition halls, expositions and even commercial proposals are included, we find that the total number of works exceeds eighty, covering projects since 1910 (the exhibition hall of the Ateliers d’Artistes) to the death of Le Corbusier in 1965, with the final example: the Museum of the 20th Century in Nanterre. When analyzing the different design strategies employed by the Master at the exhibition architecture, an interesting point is the study of advertising, propaganda (attracting the interest of visitors), the relationship with graphic design, and the use of color, graphics and signage. All these aspects are especially relevant in the case of exhibition halls and pavilions for trademarks. es_ES
dc.description.abstract [ES] Within the work of Le Corbusier, the exhibition space was a theme widely developed. For example, the idea of a theoretical prototype of the museum was recurrent throughout his work, as a latent idea, waiting for the time to be taken to the reality of construction. In the case of the museum of unlimited growth, theoretically developed throughout the 1930s, the few built examples are executed from the fifties. In carrying out a compilation of examples of exhibition spaces designed by Le Corbusier, following similar typological lines, where not only museums but also pavilions, exhibition halls, expositions and even commercial proposals are included, we find that the total number of works exceeds eighty, covering projects since 1910 (the exhibition hall of the Ateliers d’Artistes) to the death of Le Corbusier in 1965, with the final example: the Museum of the 20th Century in Nanterre. When analyzing the different design strategies employed by the Master at the exhibition architecture, an interesting point is the study of advertising, propaganda (attracting the interest of visitors), the relationship with graphic design, and the use of color, graphics and signage. All these aspects are especially relevant in the case of exhibition halls and pavilions for trademarks. es_ES
dc.format.extent 14 es_ES
dc.language Inglés es_ES
dc.publisher Editorial Universitat Politècnica de València es_ES
dc.relation.ispartof LE CORBUSIER. 50 AÑOS DESPUÉS es_ES
dc.rights Reconocimiento - No comercial - Sin obra derivada (by-nc-nd) es_ES
dc.subject architecture es_ES
dc.subject le corbusier es_ES
dc.subject modern movement es_ES
dc.title Captando la mirada. Publicidad y reclamo en el espacio expositivo de Le Corbusier es_ES
dc.type Capítulo de libro es_ES
dc.type Comunicación en congreso es_ES
dc.identifier.doi 10.4995/LC2015.2015.699
dc.rights.accessRights Abierto es_ES
dc.description.bibliographicCitation Granados González, J. (2016). Captando la mirada. Publicidad y reclamo en el espacio expositivo de Le Corbusier. En LE CORBUSIER. 50 AÑOS DESPUÉS. Editorial Universitat Politècnica de València. 896-909. doi:10.4995/LC2015.2015.699 es_ES
dc.description.accrualMethod OCS es_ES
dc.relation.conferencename LC2015 - Le Corbusier, 50 years later es_ES
dc.relation.conferencedate November 18-20,2015 es_ES
dc.relation.conferenceplace Valencia, Spain es_ES
dc.relation.publisherversion http://ocs.editorial.upv.es/index.php/LC2015/LC2015/paper/view/699 es_ES
dc.description.upvformatpinicio 896 es_ES
dc.description.upvformatpfin 909 es_ES
dc.type.version info:eu-repo/semantics/publishedVersion es_ES
dc.relation.pasarela 699 es_ES


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