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City branding: strategic planning and communication image in the management of contemporary cities

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City branding: strategic planning and communication image in the management of contemporary cities

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Arruda, A.; Hartkopf, C.; Balestra, R. (2016). City branding: strategic planning and communication image in the management of contemporary cities. En Systems&design:beyond processes and thinking. Editorial Universitat Politècnica de València. 488-498. https://doi.org/10.4995/IFDP.2015.3288

Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10251/87559

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Title: City branding: strategic planning and communication image in the management of contemporary cities
Author: Arruda, Amilton Hartkopf, Celso Balestra, Rodrigo
Issued date:
Abstract:
[EN] Over the past decade, it can be observed a steady growth in the use of terms such as Place Branding, Nation Branding, Destination Branding and City Branding. Both in academic research and in the practical applications ...[+]
Subjects: Branding , City branding , Design , Identity
Copyrigths: Reconocimiento - No comercial - Sin obra derivada (by-nc-nd)
ISBN: 9788490484401
Source:
Systems&design:beyond processes and thinking.
DOI: 10.4995/IFDP.2015.3288
Publisher:
Editorial Universitat Politècnica de València
Publisher version: http://ocs.editorial.upv.es/index.php/IFDP/IFDP/paper/view/3288
Conference name: Systems & Design: Beyond Processes and Thinking
Conference place: Valencia, Spain
Conference date: June 22-24,2016
Type: Capítulo de libro Comunicación en congreso

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