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Infographics as a tool for business agreement

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Infographics as a tool for business agreement

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dc.contributor.author Aguilar Rendón, Nora es_ES
dc.contributor.author Morales Zaragoza, Nora es_ES
dc.contributor.author Hernández Azpeitia, José es_ES
dc.date.accessioned 2017-09-25T06:40:11Z
dc.date.available 2017-09-25T06:40:11Z
dc.date.issued 2016-10-27
dc.identifier.isbn 9788490484401
dc.identifier.uri http://hdl.handle.net/10251/87874
dc.description.abstract [EN] The paper analyzes infographics as a problem solving tool acting as a medium for establishing dialog in the business context. Business needs agreements, usually made in a written-form in a document called “brief”. The infographic work can be considered a form of visual agreement for the participants. We present two case studies that consider the use of particular elements and cognitive processes involved in this visual agreement strongly connected to synthesis in dialog, memory and message clarity. By analyzing the visual language structure of real case infographic projects of the national housing social debt collection process (Infonavit, 2010) and the problem of child obesity (OMS, 2008) where drawing plays a major role as a tool to communicate the operation of visual imaginary, we suggest a prominent role of infographics in the shaping process of the client´s inner topology. We introduce a preliminary analytical framework –drawn from studies and theories like Dual-coding Theory (Paivio, 2006), rhetoric, neurocognitive processes (Kosslyn, 1986), aesthetics and language philosophy (Goodman, 1978)– to understand how this visual agreement denotes and connotes unstated viewing conventions and prioritize particular interpretations that can affect the final solution. es_ES
dc.format.extent 12 es_ES
dc.language Inglés es_ES
dc.publisher Editorial Universitat Politècnica de València es_ES
dc.relation.ispartof Systems&design:beyond processes and thinking es_ES
dc.rights Reconocimiento - No comercial - Sin obra derivada (by-nc-nd) es_ES
dc.subject Infographics es_ES
dc.subject Agreement es_ES
dc.subject Business es_ES
dc.subject Visual language es_ES
dc.title Infographics as a tool for business agreement es_ES
dc.type Capítulo de libro es_ES
dc.type Comunicación en congreso es_ES
dc.identifier.doi 10.4995/IFDP.2015.3376
dc.rights.accessRights Abierto es_ES
dc.description.bibliographicCitation Aguilar Rendón, N.; Morales Zaragoza, N.; Hernández Azpeitia, J. (2016). Infographics as a tool for business agreement. En Systems&design:beyond processes and thinking. Editorial Universitat Politècnica de València. 563-574. https://doi.org/10.4995/IFDP.2015.3376 es_ES
dc.description.accrualMethod OCS es_ES
dc.relation.conferencename Systems & Design: Beyond Processes and Thinking es_ES
dc.relation.conferencedate June 22-24,2016 es_ES
dc.relation.conferenceplace Valencia, Spain es_ES
dc.relation.publisherversion http://ocs.editorial.upv.es/index.php/IFDP/IFDP/paper/view/3376 es_ES
dc.description.upvformatpinicio 563 es_ES
dc.description.upvformatpfin 574 es_ES
dc.type.version info:eu-repo/semantics/publishedVersion es_ES
dc.relation.pasarela OCS\3376 es_ES


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