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Translating place identity into transmedia communication systems: Communication design process and methods

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Translating place identity into transmedia communication systems: Communication design process and methods

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dc.contributor.author Scuri, Sabrina es_ES
dc.contributor.author Chiodo, Elisa es_ES
dc.contributor.author Calabi, Daniela es_ES
dc.date.accessioned 2017-09-25T06:46:49Z
dc.date.available 2017-09-25T06:46:49Z
dc.date.issued 2016-10-27
dc.identifier.isbn 9788490484401
dc.identifier.uri http://hdl.handle.net/10251/87876
dc.description.abstract [EN] The paper discusses the role of Communication Design in promoting cultural heritage and enhancing local identity. It deals with the need of designing communication systems able to increase people's understanding and engagement with a given place. We argue that a communication strategy able to leverage on both tangible and intangible aspects of place identity leads to a more mindful tourism consumption, and it is a means to strengthen citizens' sense of belonging as well. To this aim, we highlight the importance of blending cultural information with technologies and languages to make the exploration of a place more accessible and meaningful. Specifically, our research focuses on the contribution given by “immersive languages” to strengthen the relation between human and environment. Here, great emphasis is put on the transformative function of design that lies in the ability of translating and transferring intangible elements into digital products and communication systems. As an example of this translating process, the paper presents a didactic experience with a class of MSc students in Communication Design. They were asked to design transmedia communication systems for exploring the city of Milan through literary paths. Every transmedia system aims to represent the specific point of view of an author and the context in which he lived and worked. The main project goal was to create a complex mixing of media, languages and medium, in order to engage users on different channels, foster the exploration of the city and support the development of new knowledge about its identity. The paper will describe each step of the design process focusing on approach and methods adopted to foster and nurture the projects development. es_ES
dc.format.extent 11 es_ES
dc.language Inglés es_ES
dc.publisher Editorial Universitat Politècnica de València es_ES
dc.relation.ispartof Systems&design:beyond processes and thinking es_ES
dc.rights Reconocimiento - No comercial - Sin obra derivada (by-nc-nd) es_ES
dc.subject Communication design es_ES
dc.subject Place identity es_ES
dc.subject Design process es_ES
dc.subject Design methods es_ES
dc.subject Transmedia systems es_ES
dc.title Translating place identity into transmedia communication systems: Communication design process and methods es_ES
dc.type Capítulo de libro es_ES
dc.type Comunicación en congreso es_ES
dc.identifier.doi 10.4995/IFDP.2015.3305
dc.rights.accessRights Abierto es_ES
dc.description.bibliographicCitation Scuri, S.; Chiodo, E.; Calabi, D. (2016). Translating place identity into transmedia communication systems: Communication design process and methods. En Systems&design:beyond processes and thinking. Editorial Universitat Politècnica de València. 538-848. doi:10.4995/IFDP.2015.3305. es_ES
dc.description.accrualMethod OCS es_ES
dc.relation.conferencename Systems & Design: Beyond Processes and Thinking es_ES
dc.relation.conferencedate June 22-24,2016 es_ES
dc.relation.conferenceplace Valencia, Spain es_ES
dc.relation.publisherversion http://ocs.editorial.upv.es/index.php/IFDP/IFDP/paper/view/3305 es_ES
dc.description.upvformatpinicio 538 es_ES
dc.description.upvformatpfin 848 es_ES
dc.type.version info:eu-repo/semantics/publishedVersion es_ES
dc.relation.pasarela 3305 es_ES


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