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Is content king? Job seekers’ engagement with social media employer branding content.

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Is content king? Job seekers’ engagement with social media employer branding content.

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Moser, K.; Tumasjan, A.; Welpe, I. (2016). Is content king? Job seekers’ engagement with social media employer branding content. En CARMA 2016: 1st International Conference on Advanced Research Methods in Analytics. Editorial Universitat Politècnica de València. 124-124. doi:10.4995/CARMA2016.2016.3103

Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10251/98104

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Title: Is content king? Job seekers’ engagement with social media employer branding content.
Author:
Issued date:
Abstract:
[EN] Increasing digitization and the emergence of social media have radically changed the recruitment landscape adding interactive digital platforms to traditional means of employer communication. Removing barriers of ...[+]
Subjects: web data , internet data , big data , qca , pls , sem , conference
Copyrigths: Reconocimiento - No comercial - Sin obra derivada (by-nc-nd)
ISBN: 9788490484623
Source:
CARMA 2016: 1st International Conference on Advanced Research Methods in Analytics.
DOI: 10.4995/CARMA2016.2016.3103
Publisher:
Editorial Universitat Politècnica de València
Publisher version: http://ocs.editorial.upv.es/index.php/CARMA/CARMA2016/paper/view/3103
Conference name: CARMA 2016 - 1st International Conference on Advanced Research Methods and Analytics
Conference place: Valencia, Spain
Conference date: July 06-07,2016
Description: Resumen de la ponencia
Type: Capítulo de libro Comunicación en congreso

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