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A Multivariate Approach to Facebook Data for Marketing Communication

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A Multivariate Approach to Facebook Data for Marketing Communication

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Arrigo, E.; Liberati, C.; Mariani, P. (2016). A Multivariate Approach to Facebook Data for Marketing Communication. En CARMA 2016: 1st International Conference on Advanced Research Methods in Analytics. Editorial Universitat Politècnica de València. 66-74. doi:10.4995/CARMA2016.2016.2974

Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10251/98107

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Title: A Multivariate Approach to Facebook Data for Marketing Communication
Author:
Issued date:
Abstract:
[EN] The aim of this paper is to propose a method to explore and synthesize social media data in order to aid businesses to make their communication decisions. The research was conducted at the end of 2014 on 5607 Italian ...[+]
Subjects: web data , internet data , big data , qca , pls , sem , conference , Social media , Bussineess Analytics , Marketing communication , Facebook , Binary Correspondence Analysis , Pharmaceutical Industry
Copyrigths: Reconocimiento - No comercial - Sin obra derivada (by-nc-nd)
ISBN: 9788490484623
Source:
CARMA 2016: 1st International Conference on Advanced Research Methods in Analytics.
DOI: 10.4995/CARMA2016.2016.2974
Publisher:
Editorial Universitat Politècnica de València
Publisher version: http://ocs.editorial.upv.es/index.php/CARMA/CARMA2016/paper/view/2974
Conference name: CARMA 2016 - 1st International Conference on Advanced Research Methods and Analytics
Conference place: Valencia, Spain
Conference date: July 06-07,2016
Type: Capítulo de libro Comunicación en congreso

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