O uso do dispositivo ID-Think no compartilhamento de conhecimento

Abstract

[EN] Abstract Considering that the great advantage of an organization today is the knowledge it has, and how it manages this knowledge, this article reports the application of the IDThink device in a fashion organization's manufacturing sector for its validation. This device applies knowledge management through the skills and attitudes of the design thinker. The device shown here is to assist the process of innovation in organizations by using some design thinkers skills in the knowledge explicitation and externalization. To Brown (2009) design thinking begins with the skills that designers have learned over time as: To align the human being´s needs with the technological resources available in the organization; Intuition; The ability to recognize patterns; Build ideas that have both emotional significance and functional; The ability to question their surroundings and be empathetic and; The ability to express otherwise than in words or symbols. This last is one of the most important designer skills. The designer uses the drawing process also as a critical process, as discovery. He uses drawing as a means of materializing, imagination, or discovery of something that he cannot built in his mind, and as a mean of communication with others, facilitating collaboration on projects. The IDThink device is an external, temporary repository for ideas, with which the designer interacts, and this externalization supports the necessary dialogue that it has between the problem and the solution, which minimizes the cognitive stress when dealing with quantities and complexities of knowledge to be process internally. The identification of concepts and their positioned graphical representation facilitates decision-making, the sharing of knowledge of everyone involved in the organization management, and observation of systemic functioning of the company, focusing on indicators that it judged suitable. The use of visual codes, which will be available throughout the process, allows the team to navigate the process without losing their train of thought. Also allows us to observe the evolution of the environment and its influence in the organization to assist in corrective actions. The nature of the research was exploratory, with lineation by ex-post-fact, using a strategy of ethnography, through non-participant interviews and observation. After applying, the researchers understood the need to adapt the External System of the IDThink device so that it includes an amount of knowledge needed to the visualization of the organization's management and / or the development of new products

[PT] A sociedade está mudando, deixando o velho paradigm de trabalho para um novo que mais dinâmico e complexo. Neste contexto a maneira que as pessoas consomem mudou. Para sobreviver este cenário as organizações tiveram que inovar, mas não somente inovar baseado nos comportamentos dos atuais consumidores, mas inovar baseado em pessoas que ainda não existem e suas relações, para tanto as organizações tiveram que adotar a inovação impulsionada pelo design, a qual traz avanços lidando com conhecimento de códigos visuais e significados. Este artigo pretende demonstrar como o modelo de Gestão Estratégica Integradora de Design atualizado (GEiDa), o qual trata o design como conhecimento e adota o design thinking, pode levar as organizações a adotar a inovação radical e incremental por meio da inovação impulsionada pelo design. Para tanto este irá discursar sobre a inovação impulsionada pelo design, design thinking, e apresentar o modelo conceitual GEiDa. Este artigo trabalhou com o delineamento ex-post-facto utilizando etnografia como estratégia, por meio da observação não participante. Depois da aplicação do modelo ficou evidente que por meio da aplicação do design thinking o modelo será capaz de auxiliar as organizações a alcançarem a inovação incremental e radical pela inovação impulsionada pelo Design.