Carvalho-Proença, Joaquim Jose; Jiménez-Sáez, Fernando(Colegio Mayor de Nuestra Senora del Rosario, 2020-08-13)
[EN] The article presents an empirical study with small and medium Peruvian businesses in the health and hotel industries aiming to develop incremental innovative products and services through insights, ideas generation, ...
Carvalho Proença, Joaquim Jose(Universitat Politècnica de València, 2016-12-16)
[EN] The problem of research is to understand how to create value propositions, new services and experiences, thru Open Innovation and the collaboration with users in cocreation.
As such approach requires the identification ...
Carvalho-Proença, Joaquim Jose; Jiménez-Sáez, Fernando(Universidad del Valle, 2018)
[EN] Dynamic capabilities to innovate can be acquired regardless of the size of a company, but this requires that users
participating in innovation processes be identified (value proposition segments) and the way organizations ...