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Innovation culture and management: users and value co-creation processes in tourism, sme´s and startups

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Innovation culture and management: users and value co-creation processes in tourism, sme´s and startups

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Carvalho Proença, JJ. (2016). Innovation culture and management: users and value co-creation processes in tourism, sme´s and startups. http://hdl.handle.net/10251/75268.

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Title: Innovation culture and management: users and value co-creation processes in tourism, sme´s and startups
Author:
Director(s): Jiménez Saez, Fernando
UPV Unit: Universitat Politècnica de València. Departamento de Proyectos de Ingeniería - Departament de Projectes d'Enginyeria
Read date / Event date:
2016-09-26
Issued date:
Abstract:
[EN] The problem of research is to understand how to create value propositions, new services and experiences, thru Open Innovation and the collaboration with users in cocreation. As such approach requires the identification ...[+]


[ES] El problema de la investigación es entender cómo crear propuestas de valor, nuevos servicios y experiencias, thru innovación abierta y la colaboración con los usuarios de co-creación. Como tal enfoque requiere la ...[+]
Subjects: Co-creation , Value generation , Tourism sector SME's and Sturt-up , Co-creación , Generación de valor , Pymes y Start-ups en turismo
Copyrigths: Cerrado
degree: Máster Universitario en Cultura Científica y de la Innovación-Màster Universitari en Cultura Científica i de la Innovació
Type: Tesis de máster

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