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Browsing by Author "Huarng, Kun-Huang"

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Browsing by Author "Huarng, Kun-Huang"

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    Challenges and opportunities of new research methods in innovation, entrepreneurship, and knowledge 
    Huarng, Kun-Huang; Guaita Martínez, José Manuel; Yu, Tiffany Hui- Kuang (Elsevier, 2021-09)
    [EN] Research methods affect empirical results and shape theory construction. For years, social science scholars have applied multiple regression analysis (MRA) to analyze data and develop theories. Studies have pointed ...
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    Innovation and service-dominant logic 
    Huarng, Kun-Huang; Cervera, Amparo; Mas Verdú, Francisco (Springer-Verlag, 2018)
    [EN] Radical changes have occurred in innovation management. Traditional goods-dominant logic has shifted to service-dominant logic, where value is created for use instead of exchange. Customers are tied to organizations ...
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    The effect of technology, information, and marketing on an interconnected world 
    Huarng, Kun-Huang; Botella-Carrubi, Dolores; Hui-Kuang Yu, Tiffany (Elsevier, 2021-05)
    [EN] Technology is considered an asset for companies, and continuous technological innovation is one of the most effective ways to help firms achieve a competitive advantage. Innovation creates opportunities for entrepreneurship. ...