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Listar por palabra clave "Value co-creation"

RiuNet: Repositorio Institucional de la Universidad Politécnica de Valencia

Listar por palabra clave "Value co-creation"

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    C2C interactions creating value in the Route of Santiago 
    Llinares Millán, María del Carmen; Garzón, Dolores; Navarro, Susana (Elsevier, 2016-11)
    The role of interaction between customers (customer-to-customer; C2C) is a key factor when extracting value from a touristic experience. Several studies incorporate quantitative and qualitative aspects referring to ...
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    Exploring the relationship between co-creation and satisfaction using QCA 
    Navarro, Susana; Llinares Millán, María del Carmen; Garzon, Dolores (Elsevier, 2016-04)
    ustomer behavior is one of the key components of value co-creation. Several authors believe that co-creation generates satisfaction. However, few studies exist that focus on that relationship. This study explores the ...