Navarro, S.; Llinares Millán, MDC.; Garzon, D. (2016). Exploring the relationship between co-creation and satisfaction using QCA. Journal of Business Research. 69(4):1336-1339. doi:10.1016/j.jbusres.2015.10.103
Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10251/83081
Title: | Exploring the relationship between co-creation and satisfaction using QCA | |
Author: | Navarro, Susana Garzon, Dolores | |
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Abstract: |
ustomer behavior is one of the key components of value co-creation. Several authors believe that co-creation generates satisfaction. However, few studies exist that focus on that relationship. This study explores the ...[+]
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Copyrigths: | Reserva de todos los derechos | |
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Publisher version: | https://doi.org/10.1016/j.jbusres.2015.10.103 | |
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