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Exploring the relationship between co-creation and satisfaction using QCA

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Exploring the relationship between co-creation and satisfaction using QCA

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Navarro, S.; Llinares Millán, MDC.; Garzon, D. (2016). Exploring the relationship between co-creation and satisfaction using QCA. Journal of Business Research. 69(4):1336-1339. doi:10.1016/j.jbusres.2015.10.103

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Title: Exploring the relationship between co-creation and satisfaction using QCA
Author: Navarro, Susana Llinares Millán, María del Carmen Garzon, Dolores
UPV Unit: Universitat Politècnica de València. Departamento de Organización de Empresas - Departament d'Organització d'Empreses
Issued date:
Abstract:
ustomer behavior is one of the key components of value co-creation. Several authors believe that co-creation generates satisfaction. However, few studies exist that focus on that relationship. This study explores the ...[+]
Subjects: Value co-creation , Customer satisfaction , fsQCA , Hotel industry , Qualitative comparative analysis
Copyrigths: Reserva de todos los derechos
Source:
Journal of Business Research. (issn: 0148-2963 )
DOI: 10.1016/j.jbusres.2015.10.103
Publisher:
Elsevier
Publisher version: https://doi.org/10.1016/j.jbusres.2015.10.103
Type: Artículo

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