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Feature Analysis of the “Customer Relationship Management” Systems for Higher Education Institutions

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Feature Analysis of the “Customer Relationship Management” Systems for Higher Education Institutions

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De Juan-Jordán, H.; Guijarro-García, M.; Hernandez Gadea, J. (2018). Feature Analysis of the “Customer Relationship Management” Systems for Higher Education Institutions. Multidisciplinary Journal for Education, Social and Technological Sciences. 5(1):30-43. doi:10.4995/muse.2018.9232

Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10251/100024

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Title: Feature Analysis of the “Customer Relationship Management” Systems for Higher Education Institutions
Author:
Issued date:
Abstract:
[EN] Universities, business schools and other higher education institutions all over the world are experiencing deep changes in the way they work and interrelate with their ‘clients’, i.e. students and their relatives, ...[+]
Subjects: CRM , Education , Higher education institution , Alumni , Student lifecycle management
Copyrigths: Reconocimiento - No comercial - Sin obra derivada (by-nc-nd)
Source:
Multidisciplinary Journal for Education, Social and Technological Sciences. (eissn: 2341-2593 )
DOI: 10.4995/muse.2018.9232
Publisher:
Universitat Politècnica de València
Publisher version: https://doi.org/10.4995/muse.2018.9232
Type: Artículo

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