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Feature Analysis of the “Customer Relationship Management” Systems for Higher Education Institutions

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Feature Analysis of the “Customer Relationship Management” Systems for Higher Education Institutions

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dc.contributor.author de Juan-Jordán, Hugo es_ES
dc.contributor.author Guijarro-García, María es_ES
dc.contributor.author Hernandez Gadea, Javier es_ES
dc.date.accessioned 2018-04-04T12:23:19Z
dc.date.available 2018-04-04T12:23:19Z
dc.date.issued 2018-03-29
dc.identifier.uri http://hdl.handle.net/10251/100024
dc.description.abstract [EN] Universities, business schools and other higher education institutions all over the world are experiencing deep changes in the way they work and interrelate with their ‘clients’, i.e. students and their relatives, alumni and donors, faculty and staff members, because these constituents are demanding more attention through different channels as well as immediate response and service. Technology - materialized in the form of Customer Relationship Management (CRM) systems - is the great promise for solving these demands. This article summarizes the features a CRM system should possess to make educational institutions thrive in the current digital era, and points out the future trends on this topic. The final objective is neither an analysis of the applications available on the market nor a selection guide, but a recommendation for the end users to utilize a CRM system when considering achieving some of the business needs implied in the features available on these CRMs. es_ES
dc.language Inglés es_ES
dc.publisher Universitat Politècnica de València
dc.relation.ispartof Multidisciplinary Journal for Education, Social and Technological Sciences
dc.rights Reconocimiento - No comercial - Sin obra derivada (by-nc-nd) es_ES
dc.subject CRM es_ES
dc.subject Education es_ES
dc.subject Higher education institution es_ES
dc.subject Alumni es_ES
dc.subject Student lifecycle management es_ES
dc.title Feature Analysis of the “Customer Relationship Management” Systems for Higher Education Institutions es_ES
dc.type Artículo es_ES
dc.date.updated 2018-04-04T11:20:36Z
dc.identifier.doi 10.4995/muse.2018.9232
dc.rights.accessRights Abierto es_ES
dc.description.bibliographicCitation De Juan-Jordán, H.; Guijarro-García, M.; Hernandez Gadea, J. (2018). Feature Analysis of the “Customer Relationship Management” Systems for Higher Education Institutions. Multidisciplinary Journal for Education, Social and Technological Sciences. 5(1):30-43. doi:10.4995/muse.2018.9232 es_ES
dc.relation.publisherversion https://doi.org/10.4995/muse.2018.9232 es_ES
dc.description.upvformatpinicio 30 es_ES
dc.description.upvformatpfin 43 es_ES
dc.type.version info:eu-repo/semantics/publishedVersion es_ES
dc.description.volume 5
dc.description.issue 1
dc.identifier.eissn 2341-2593


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