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Co-creation impacts on student behavior

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Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10251/100322

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Title: Co-creation impacts on student behavior
Author: Ribes-Giner, Gabriela Perelló Marín, María Rosario Pantoja-Diaz, Odette
UPV Unit: Universitat Politècnica de València. Departamento de Organización de Empresas - Departament d'Organització d'Empreses
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[EN] Co-creation is a new trend in business context aimed at fusing all the stakeholders, specially customers in different phase of creation and production of products and services (Ramaswamy & Gouillart, 2010; Bowonder ...[+]
Subjects: Co-creation , Communicative participation , Satisfaction , Higher education
Copyrigths: Reconocimiento - No comercial - Sin obra derivada (by-nc-nd)
Procedia - Social and Behavioral Sciences. (issn: 1877-0428 )
DOI: 10.1016/j.sbspro.2016.07.011
Publisher version: https://doi.org/10.1016/j.sbspro.2016.07.011
Conference name: 2nd International Conference on Higher Education Advances (HEAd 16)
Conference place: Valencia, Spain
Conference date: June 21-23,2016
Type: Artículo Comunicación en congreso



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