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IS AN IMAGE WORTH A THOUSAND WORDS? NET REPRESENTATIONS OF THE BOOK INDUSTRY

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IS AN IMAGE WORTH A THOUSAND WORDS? NET REPRESENTATIONS OF THE BOOK INDUSTRY

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dc.contributor.author Gea Valor, Mª Lluïsa
dc.date.accessioned 2011-03-01T10:38:49Z
dc.date.available 2011-03-01T10:38:49Z
dc.date.issued 2006
dc.identifier.issn 1886-2438
dc.identifier.uri http://hdl.handle.net/10251/10129
dc.description.abstract [EN] This study focuses on the book industry homepage, a digital genre which has emerged as a result of the many multimedia and technical capabilities of the online system. Traditionally, publishing firms have made use of catalogues, leaflets and brochures for information and self-promotion. With the advent of the Internet, however, these traditional methods have been gradually transferred to the digital context, which propitiates the evolution of existing genres and the emergence of new ones, the so-called cybergenres. By means of the homepage, publishing companies represent themselves and project their image on the new computer environment using a wide range of devices, such as icons, animated and non-animated images, and links, which make up the visual rhetoric of the genre. Nonetheless, the verbal element still plays a crucial role in the realisation of the promotional purpose of the genre, especially in the company's profile section. es_ES
dc.description.abstract http://doi.org/10.4995/rlyla.2006.681
dc.language Inglés es_ES
dc.publisher Editorial Universitat Politècnica de València es_ES
dc.relation.ispartof Revista de Lingüística y Lenguas Aplicadas
dc.rights Reserva de todos los derechos es_ES
dc.subject Book industry es_ES
dc.subject Cybergenre es_ES
dc.subject Homepage es_ES
dc.subject Visual rhetoric es_ES
dc.subject Promotional purpose es_ES
dc.title IS AN IMAGE WORTH A THOUSAND WORDS? NET REPRESENTATIONS OF THE BOOK INDUSTRY es_ES
dc.type Artículo es_ES
dc.date.updated 2011-03-01T09:54:27Z
dc.identifier.doi 10.4995/rlyla.2006.681
dc.rights.accessRights Abierto es_ES
dc.description.bibliographicCitation Gea Valor, ML. (2006). IS AN IMAGE WORTH A THOUSAND WORDS? NET REPRESENTATIONS OF THE BOOK INDUSTRY. Revista de Lingüística y Lenguas Aplicadas. 1. doi:10.4995/rlyla.2006.681. es_ES
dc.description.accrualMethod SWORD es_ES
dc.description.volume 1
dc.identifier.eissn 1886-6298 es_ES
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