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A COGNITIVE-AXIOLOGICAL APPROACH TO PRINT ECO-ADVERTISEMENTS IN THE ECONOMIST: THE ENERGY SECTOR UNDER SCRUTINY

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A COGNITIVE-AXIOLOGICAL APPROACH TO PRINT ECO-ADVERTISEMENTS IN THE ECONOMIST: THE ENERGY SECTOR UNDER SCRUTINY

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Felices Lago, Á.; Cortés De Los Ríos, ME. (2009). A COGNITIVE-AXIOLOGICAL APPROACH TO PRINT ECO-ADVERTISEMENTS IN THE ECONOMIST: THE ENERGY SECTOR UNDER SCRUTINY. Revista de Lingüística y Lenguas Aplicadas. 4:59-78. doi:10.4995/rlyla.2009.735

Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10251/10642

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Title: A COGNITIVE-AXIOLOGICAL APPROACH TO PRINT ECO-ADVERTISEMENTS IN THE ECONOMIST: THE ENERGY SECTOR UNDER SCRUTINY
Author:
Issued date:
Abstract:
[EN] In this paper we intend to map out some of the dominant values in print advertisements announcing different types of environmentally friendly products and services from energy (oil, electricity, etc.) and heavy industry ...[+]
Subjects: Advertising discourse , Axiological linguistics , Cognitive semantics , Eco-linguistics , Metaphors and metonymies , Analysis of values
Copyrigths: Reconocimiento - No comercial (by-nc)
Source:
Revista de Lingüística y Lenguas Aplicadas. (issn: 1886-2438 ) (eissn: 1886-6298 )
DOI: 10.4995/rlyla.2009.735
Publisher:
Editorial Universitat Politècnica de València
Publisher version: http://doi.org/10.4995/rlyla.2009.735
Type: Artículo

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