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May Schools Develop Their Students' Intuition?

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May Schools Develop Their Students' Intuition?

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dc.contributor.author Villoro i Armengol, Jordi es_ES
dc.contributor.author Estaún i Ferrer, Santiago es_ES
dc.date.accessioned 2018-10-05T09:24:16Z
dc.date.available 2018-10-05T09:24:16Z
dc.date.issued 2018-10-04
dc.identifier.uri http://hdl.handle.net/10251/109503
dc.description.abstract [EN] The main purpose of the research has been to dictate the role intuition plays in the decision-making of undergraduate marketing students.The study and process of decision-making has always been focused on statistics and mathematics by the business world and universities, while most psychological aspects have been avoided.In recent years emotions, cognitive processes, intuition, etc., have increased their importance in the decision-making process; but they still have a long way to go.The research, which this article is based on, has been performed under a sample of 404 individuals aged 20 to 25 years; half of which are marketing students in ESIC Business & Marketing School. Their decisions are analysed and compared with other collectives to observe if the information is an accurate significant variable for their decision-making.A questionnaire was administered to the participants in which they were asked the possible success or failure of specific products if they were to be launched on the market. These products were real and chosen by marketing experts.The participation of the individual in physical, cultural, etc. activities was also taken into account as well as their personal profile and psychographic data.The results obtained vary significantly from a statistical point of view and prove that training, background, participations on social activities and the perception of one's intuitive capacity are keys to success when it comes to decision-making. es_ES
dc.language Inglés es_ES
dc.publisher Universitat Politècnica de València
dc.relation.ispartof Multidisciplinary Journal for Education, Social and Technological Sciences
dc.rights Reconocimiento - No comercial - Sin obra derivada (by-nc-nd) es_ES
dc.subject Intuition es_ES
dc.subject Marketing es_ES
dc.subject Decisions es_ES
dc.subject University education es_ES
dc.subject Social activities es_ES
dc.title May Schools Develop Their Students' Intuition? es_ES
dc.type Artículo es_ES
dc.date.updated 2018-10-05T08:18:16Z
dc.identifier.doi 10.4995/muse.2018.9958
dc.rights.accessRights Abierto es_ES
dc.description.bibliographicCitation Villoro I Armengol, J.; Estaún I Ferrer, S. (2018). May Schools Develop Their Students' Intuition?. Multidisciplinary Journal for Education, Social and Technological Sciences. 5(2):19-49. https://doi.org/10.4995/muse.2018.9958 es_ES
dc.description.accrualMethod SWORD es_ES
dc.relation.publisherversion https://doi.org/10.4995/muse.2018.9958 es_ES
dc.description.upvformatpinicio 19 es_ES
dc.description.upvformatpfin 49 es_ES
dc.type.version info:eu-repo/semantics/publishedVersion es_ES
dc.description.volume 5
dc.description.issue 2
dc.identifier.eissn 2341-2593
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