Fensel, Anna(Editorial Universitat Politècnica de València, 2018-09-07)
[EN] Decision making is time-consuming and costly, as it requires direct intensive
involvement of the human brain. The variety of expertise of highly qualified
experts is very high, and the available experts are mostly ...
[EN] In recent years, social media have become ubiquitous and important for social networking and content sharing. Moreover, the content generated by these websites remains largely untapped. Some researchers proved that ...
Seppälä, Tomi; Thuy, Le(Editorial Universitat Politècnica de València, 2018-09-07)
[EN] Customer retention has been the focus of customer relationship management
in the financial sector during the past decade. The first and important step in
customer retention is to classify the customers into possible ...
Heroux-Vaillancourt, Mikael; Beaudry, Catherine(Editorial Universitat Politècnica de València, 2018-09-07)
[EN] In this exploratory study, we use a web mining technique to source data in order to create innovation indicators of Canadian nanotechnology and advanced materials firms. 79 websites were extracted and analysed based ...
[EN] The main purpose of this article is the understanding of which marketing strategies related to big data are being implemented by Brazilian companies in different sectors, in addition to assessing these actions within ...