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Kregor, J.; Gomez, B.; Kelly, JS.; Stevenson, K. (2018). Grassroots Market Research on Grass: Predicting Cannabis Brand Performance Using Social Media Scraping. En 2nd International Conference on Advanced Reserach Methods and Analytics (CARMA 2018). Editorial Universitat Politècnica de València. 201-208. https://doi.org/10.4995/CARMA2018.2018.8348
Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10251/111864
Título: | Grassroots Market Research on Grass: Predicting Cannabis Brand Performance Using Social Media Scraping | |
Autor: | Kregor, Jennifer Gomez, Bethany Kelly, J. Steven Stevenson, Kathleen | |
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[EN] Social media listening has become a useful tool to marketers in studying
behavior for a wide variety of consumer applications, from political leanings
and drug abuse to common product choices. Although most ...[+]
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Derechos de uso: | Reconocimiento - No comercial - Sin obra derivada (by-nc-nd) | |
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Versión del editor: | http://ocs.editorial.upv.es/index.php/CARMA/CARMA2018/paper/view/8348 | |
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