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Measuring Retail Visual Cues Using Mobile Bio-metric Responses

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Measuring Retail Visual Cues Using Mobile Bio-metric Responses

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Dishman, P.; Groves, J.; Jolley, D. (2018). Measuring Retail Visual Cues Using Mobile Bio-metric Responses. En 2nd International Conference on Advanced Reserach Methods and Analytics (CARMA 2018). Editorial Universitat Politècnica de València. 249-249. doi:10.4995/CARMA2018.2018.8287

Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10251/112095

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Title: Measuring Retail Visual Cues Using Mobile Bio-metric Responses
Author:
Issued date:
Abstract:
[EN] This research provides the results of a comprehensive in-store study that utilized eye tracking to determine the initial eye attractiveness of signage and displays used in a Toyota retail dealership. Potential car ...[+]
Subjects: Web data , Internet data , Big data , QCA , PLS , SEM , Conference , In-store signane , Retail , Store layout , Toyota , Automotive
Copyrigths: Reconocimiento - No comercial - Sin obra derivada (by-nc-nd)
ISBN: 9788490486894
Source:
2nd International Conference on Advanced Reserach Methods and Analytics (CARMA 2018).
DOI: 10.4995/CARMA2018.2018.8287
Publisher:
Editorial Universitat Politècnica de València
Publisher version: http://ocs.editorial.upv.es/index.php/CARMA/CARMA2018/paper/view/8287
Conference name: CARMA 2018 - 2nd International Conference on Advanced Research Methods and Analytics
Conference place: Valencia, Spain
Conference date: Julio 12-13,2018
Type: Capítulo de libro Comunicación en congreso

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