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Transit service quality analysis using cluster analysis and decision trees: a step forward to personalized marketing in public transportation

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Transit service quality analysis using cluster analysis and decision trees: a step forward to personalized marketing in public transportation

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De Oña, J.; De Oña, R.; López-Maldonado, G. (2015). Transit service quality analysis using cluster analysis and decision trees: a step forward to personalized marketing in public transportation. Transportation. 43(5):725-747. https://doi.org/10.1007/s11116-015-9615-0

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Título: Transit service quality analysis using cluster analysis and decision trees: a step forward to personalized marketing in public transportation
Autor: De Oña, J. De Oña, R. López-Maldonado, Griselda
Entidad UPV: Universitat Politècnica de València. Departamento de Ingeniería e Infraestructura de los Transportes - Departament d'Enginyeria i Infraestructura dels Transports
Fecha difusión:
Resumen:
[EN] A transit service quality study based on cluster analysis was performed to extract detailed customer profiles sharing similar appraisals concerning the service. This approach made it possible to detect specific ...[+]
Palabras clave: Service quality , Personalized marketing , Cluster analysis , Decision trees , CART , Bus transit
Derechos de uso: Reserva de todos los derechos
Fuente:
Transportation. (issn: 0049-4488 )
DOI: 10.1007/s11116-015-9615-0
Editorial:
Springer-Verlag
Versión del editor: http://doi.org/10.1007/s11116-015-9615-0
Agradecimientos:
The authors also acknowledge the Granada Consorcio de Transportes for making the data set available for this study. Griselda Lopez wishes to express her acknowledgement to the regional ministry of Economy, Innovation and ...[+]
Tipo: Artículo

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