Augmented reality for company advertising

Abstract

[EN] The company Levypyörä wanted to make an application in AR for mobile devices, in order to differentiate itself from the competition and show its strengths. To prepare to the case, the tools for developing AR were examined, and the SDKs available in the market with support for 2D recognition were studied. After this, the development process was started. First, a study of the brand was made, and then the environment for developing (Unity) and the SDK for developing the AR (Vuforia) are chosen. Later, the interactions were added to the application. The final result of the application is satisfactory for the company. The project is for private use of the company, although, the initial purpose was to release the application for platforms such Google Play and Apple Store.

[ES] Realización de una aplicación para dispositivos móviles, con utilización de Realidad Aumentada para propósitos publicitarios y de marketing dentro del mundo de la empresa. Durante el proyecto se tiene contacto con la empresa finlandesa Levypyora especializada en metalurgia; ya que la aplicación se realizará para dicha empresa.