Stakeholder Management: Formulating a Primer for Practitioners

Abstract

Stakeholder management is the act of balancing the competing preferences or claims of company stakeholders for the sake of competing, collaborating, and succeeding. The present manuscript structures a primer, in the shape of a pedagogical proposal about the topic of stakeholder management. For this purpose, it introduces the reader to terms and concepts that are necessary to understand stakeholder management as an alternative way to manage organizations in both utilitarian and ethical manner. It also offers sufficient grounding in the field that enables the reader to interpret the insights of stakeholder management as a dynamic and cross-functional concept. The present work addresses practitioners, students, scholars and instructors in any topic of the business administration domain, which desires to validate alternatives to the traditional view of a shareholder-oriented way to manage.