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Communicating Corporate Social Responsibility through Twitter: a topic model analysis on selected companies

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Salvatore, C.; Bianchi, A.; Biffignandi, S. (2020). Communicating Corporate Social Responsibility through Twitter: a topic model analysis on selected companies. Editorial Universitat Politècnica de València. 269-277. https://doi.org/10.4995/CARMA2020.2020.11646

Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10251/149604

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Title: Communicating Corporate Social Responsibility through Twitter: a topic model analysis on selected companies
Author: Salvatore, Camilla Bianchi, Annamaria Biffignandi, Silvia
Issued date:
Abstract:
[EN] Social media are fundamental in creating new opportunities for firms and they represent a relevant tool for the communication and the engagement with customers. The purpose of this paper is to analyse the communication ...[+]
Subjects: Web data , Internet data , Big data , Qca , Pls , Sem , Conference , Topic modelling , Structural Topic Model , Social media communication
Copyrigths: Reconocimiento - No comercial - Sin obra derivada (by-nc-nd)
ISBN: 9788490488324
DOI: 10.4995/CARMA2020.2020.11646
Publisher:
Editorial Universitat Politècnica de València
Publisher version: http://ocs.editorial.upv.es/index.php/CARMA/CARMA2020/paper/view/11646
Conference name: CARMA 2020 - 3rd International Conference on Advanced Research Methods and Analytics
Conference place: Valencia, Spain
Conference date: Julio 08-09,2020
Type: Capítulo de libro Comunicación en congreso

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