- -

How brand equity affects firm productivity: The role of R&D and human capital

RiuNet: Repositorio Institucional de la Universidad Politécnica de Valencia

Compartir/Enviar a

Citas

Estadísticas

  • Estadisticas de Uso

How brand equity affects firm productivity: The role of R&D and human capital

Mostrar el registro completo del ítem

He, Q.; Guaita Martínez, JM.; Botella-Carrubi, D. (2020). How brand equity affects firm productivity: The role of R&D and human capital. Economic Research-Ekonomska Istra ivanja. 33(1):2976-2992. https://doi.org/10.1080/1331677X.2019.1686045

Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10251/156415

Ficheros en el ítem

Thumbnail
Nombre: He;Guaita;Botella ...
Tamaño: 1.422Mb
Formato: PDF
Descripción: Versión editorial
Abrir/Preview

Metadatos del ítem

Título: How brand equity affects firm productivity: The role of R&D and human capital
Autor: He, Qiuqin Guaita Martínez, José Manuel Botella-Carrubi, Dolores
Entidad UPV: Universitat Politècnica de València. Departamento de Economía y Ciencias Sociales - Departament d'Economia i Ciències Socials
Universitat Politècnica de València. Departamento de Organización de Empresas - Departament d'Organització d'Empreses
Fecha difusión:
Resumen:
[EN] This article provides fresh insights into the link between brand equity and firm-level productivity, including the direct effect and the potential interaction effect with research and development (R&D) and human ...[+]
Palabras clave: Brand equity , R&D , Human capital , Firm-level productivity
Derechos de uso: Reconocimiento (by)
Fuente:
Economic Research-Ekonomska Istra ivanja. (issn: 1331-677X )
DOI: 10.1080/1331677X.2019.1686045
Editorial:
Taylor & Francis
Versión del editor: https://doi.org/10.1080/1331677X.2019.1686045
Código del Proyecto:
info:eu-repo/grantAgreement/CASS//NZKT201712/
Agradecimientos:
This work was supported by the Research Center of Cooperation of Ningbo Government and Chinese Academy of Social Sciences in 2017 (Grant numbers: NZKT201712).
Tipo: Artículo

References

Aaker, D. A. (1996). Measuring Brand Equity Across Products and Markets. California Management Review, 38(3), 102-120. doi:10.2307/41165845

Ashforth, B. E., & Mael, F. (1989). Social Identity Theory and the Organization. The Academy of Management Review, 14(1), 20. doi:10.2307/258189

Barney, J. B. (2013). How marketing scholars might help address issues in resource-based theory. Journal of the Academy of Marketing Science, 42(1), 24-26. doi:10.1007/s11747-013-0351-8 [+]
Aaker, D. A. (1996). Measuring Brand Equity Across Products and Markets. California Management Review, 38(3), 102-120. doi:10.2307/41165845

Ashforth, B. E., & Mael, F. (1989). Social Identity Theory and the Organization. The Academy of Management Review, 14(1), 20. doi:10.2307/258189

Barney, J. B. (2013). How marketing scholars might help address issues in resource-based theory. Journal of the Academy of Marketing Science, 42(1), 24-26. doi:10.1007/s11747-013-0351-8

Barone, M. J., & Jewell, R. D. (2013). The Innovator’s License: A Latitude to Deviate from Category Norms. Journal of Marketing, 77(1), 120-134. doi:10.1509/jm.10.0145

Barrales-Molina, V., Martínez-López, F. J., & Gázquez-Abad, J. C. (2013). Dynamic Marketing Capabilities: Toward an Integrative Framework. International Journal of Management Reviews, 16(4), 397-416. doi:10.1111/ijmr.12026

Belo, F., Lin, X., & Vitorino, M. A. (2014). Brand capital and firm value. Review of Economic Dynamics, 17(1), 150-169. doi:10.1016/j.red.2013.05.001

Borgo, M. D., Goodridge, P., Haskel, J., & Pesole, A. (2012). Productivity and Growth in UK Industries: An Intangible Investment Approach*. Oxford Bulletin of Economics and Statistics, 75(6), 806-834. doi:10.1111/j.1468-0084.2012.00718.x

Brexendorf, T. O., Bayus, B., & Keller, K. L. (2015). Understanding the interplay between brand and innovation management: findings and future research directions. Journal of the Academy of Marketing Science, 43(5), 548-557. doi:10.1007/s11747-015-0445-6

Bruni, D. S., & Verona, G. (2009). Dynamic Marketing Capabilities in Science-based Firms: an Exploratory Investigation of the Pharmaceutical Industry. British Journal of Management, 20, S101-S117. doi:10.1111/j.1467-8551.2008.00615.x

Corrado, C., Hulten, C., & Sichel, D. (s. f.). Measuring Capital and Technology. Measuring Capital in the New Economy, 11-46. doi:10.7208/chicago/9780226116174.003.0002

Corrado, C., Hulten, C., & Sichel, D. (2009). INTANGIBLE CAPITAL AND U.S. ECONOMIC GROWTH. Review of Income and Wealth, 55(3), 661-685. doi:10.1111/j.1475-4991.2009.00343.x

Fukao, K., Miyagawa, T., Mukai, K., Shinoda, Y., & Tonogi, K. (2009). INTANGIBLE INVESTMENT IN JAPAN: MEASUREMENT AND CONTRIBUTION TO ECONOMIC GROWTH. Review of Income and Wealth, 55(3), 717-736. doi:10.1111/j.1475-4991.2009.00345.x

Gabrielczak, P., & Serwach, T. (2018). The links between firm-level productivity and modes of international expansion of firms from the Lodz Voivodeship. Economic Research-Ekonomska Istraživanja, 31(1), 1307-1329. doi:10.1080/1331677x.2018.1477612

Añón Higón, D., Gómez, J., & Vargas, P. (2017). Complementarities in innovation strategy: do intangibles play a role in enhancing firm performance? Industrial and Corporate Change, 26(5), 865-886. doi:10.1093/icc/dtw055

Hulten, C. R. & Hao, J. X. (2012). The role of intangible capital in the transformation and growth of the Chinese economy (National Bureau of Economic Research Working Paper No. 18405).

Jaržemskis, A., & Jaržemskienė, I. (2018). Upgraded data envelopment analysis model application for total productivity comparison in major airports of the European Union. Economic Research-Ekonomska Istraživanja, 31(1), 1273-1288. doi:10.1080/1331677x.2018.1456349

Keller, K. L. (1993). Conceptualizing, Measuring, and Managing Customer-Based Brand Equity. Journal of Marketing, 57(1), 1-22. doi:10.1177/002224299305700101

Krake, F. B. G. J. M. (2005). Successful brand management in SMEs: a new theory and practical hints. Journal of Product & Brand Management, 14(4), 228-238. doi:10.1108/10610420510609230

Li, Q., & Wu, Y. (2018). Intangible capital in Chinese regional economies: Measurement and analysis. China Economic Review, 51, 323-341. doi:10.1016/j.chieco.2017.07.002

Maklan, S., & Knox, S. (2009). Dynamic capabilities: the missing link in CRM investments. European Journal of Marketing, 43(11/12), 1392-1410. doi:10.1108/03090560910989957

Marrocu, E., Paci, R., & Pontis, M. (2011). Intangible capital and firms’ productivity. Industrial and Corporate Change, 21(2), 377-402. doi:10.1093/icc/dtr042

Morgan, N. A., & Rego, L. L. (2009). Brand Portfolio Strategy and Firm Performance. Journal of Marketing, 73(1), 59-74. doi:10.1509/jmkg.73.1.59

Noja, G. G. (2018). Flexicurity models and productivity interference in C.E.E. countries: a new approach based on cluster and spatial analysis. Economic Research-Ekonomska Istraživanja, 31(1), 1111-1136. doi:10.1080/1331677x.2018.1456356

Tax, S. S., Brown, S. W., & Chandrashekaran, M. (1998). Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing. Journal of Marketing, 62(2), 60-76. doi:10.1177/002224299806200205

Urueña, A., Arenas, Á. E., & Hidalgo, A. (2018). Understanding workers’ adoption of productivity mobile applications: a fuzzy set qualitative comparative analysis (fsQCA). Economic Research-Ekonomska Istraživanja, 31(1), 967-981. doi:10.1080/1331677x.2018.1436451

Verbič, M., & Polanec, S. (2014). Innovativeness and intangibles in transition: the case of Slovenia. Economic Research-Ekonomska Istraživanja, 27(1), 67-85. doi:10.1080/1331677x.2014.947109

Villalonga, B. (2004). Intangible resources, Tobin’s q, and sustainability of performance differences. Journal of Economic Behavior & Organization, 54(2), 205-230. doi:10.1016/j.jebo.2003.07.001

Vomberg, A., Homburg, C., & Bornemann, T. (2014). Talented people and strong brands: The contribution of human capital and brand equity to firm value. Strategic Management Journal, 36(13), 2122-2131. doi:10.1002/smj.2328

Wang, H.-M. D., & Sengupta, S. (2016). Stakeholder relationships, brand equity, firm performance: A resource-based perspective. Journal of Business Research, 69(12), 5561-5568. doi:10.1016/j.jbusres.2016.05.009

[-]

recommendations

 

Este ítem aparece en la(s) siguiente(s) colección(ones)

Mostrar el registro completo del ítem