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How brand equity affects firm productivity: The role of R&D and human capital

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He, Q.; Guaita Martínez, JM.; Botella-Carrubi, D. (2020). How brand equity affects firm productivity: The role of R&D and human capital. Economic Research-Ekonomska Istra ivanja. 33(1):2976-2992. https://doi.org/10.1080/1331677X.2019.1686045

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Title: How brand equity affects firm productivity: The role of R&D and human capital
Author: He, Qiuqin Guaita Martínez, José Manuel Botella-Carrubi, Dolores
UPV Unit: Universitat Politècnica de València. Departamento de Economía y Ciencias Sociales - Departament d'Economia i Ciències Socials
Universitat Politècnica de València. Departamento de Organización de Empresas - Departament d'Organització d'Empreses
Issued date:
Abstract:
[EN] This article provides fresh insights into the link between brand equity and firm-level productivity, including the direct effect and the potential interaction effect with research and development (R&D) and human ...[+]
Subjects: Brand equity , R&D , Human capital , Firm-level productivity
Copyrigths: Reconocimiento (by)
Source:
Economic Research-Ekonomska Istra ivanja. (issn: 1331-677X )
DOI: 10.1080/1331677X.2019.1686045
Publisher:
Taylor & Francis
Publisher version: https://doi.org/10.1080/1331677X.2019.1686045
Project ID:
info:eu-repo/grantAgreement/CASS//NZKT201712/
Thanks:
This work was supported by the Research Center of Cooperation of Ningbo Government and Chinese Academy of Social Sciences in 2017 (Grant numbers: NZKT201712).
Type: Artículo

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