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RiuNet: Institutional repository of the Polithecnic University of Valencia

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How brand equity affects firm productivity: The role of R&D and human capital 18

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How brand equity affects firm productivity: The role of R&D and human capital 1 0 2 0 0 1 1

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He;Guaita;Botella-Carrubi - How brand equity affects firm productivity: The role of R&D and human....pdf 27

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