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How brand equity affects firm productivity: The role of R&D and human capital

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How brand equity affects firm productivity: The role of R&D and human capital

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dc.contributor.author He, Qiuqin es_ES
dc.contributor.author Guaita Martínez, José Manuel es_ES
dc.contributor.author Botella-Carrubi, Dolores es_ES
dc.date.accessioned 2020-12-04T04:31:42Z
dc.date.available 2020-12-04T04:31:42Z
dc.date.issued 2020-01-01 es_ES
dc.identifier.issn 1331-677X es_ES
dc.identifier.uri http://hdl.handle.net/10251/156415
dc.description.abstract [EN] This article provides fresh insights into the link between brand equity and firm-level productivity, including the direct effect and the potential interaction effect with research and development (R&D) and human capital. A panel data model using Chinese listed companies' accounting data from 2012 to 2017 is constructed to test our hypotheses. The main findings are as follows: First, both the direct effects and the potential interaction effects with R&D and human capital are significant. Second, a larger direct effect exists in large enterprises, state-owned enterprises, and manufacturing sector enterprises when considering firm heterogeneity. Third, when it comes to the interaction effect, firms are able to use R&D and human capital to enhance the impact of brand equity on firm productivity, while this effect is insignificant in non-state-owned and service sector enterprises. Overall, our results suggest brand equity will play an important role in future growth in China, and proper attention should be devoted to it in terms of policy and regulation. es_ES
dc.description.sponsorship This work was supported by the Research Center of Cooperation of Ningbo Government and Chinese Academy of Social Sciences in 2017 (Grant numbers: NZKT201712). es_ES
dc.language Inglés es_ES
dc.publisher Taylor & Francis es_ES
dc.relation.ispartof Economic Research-Ekonomska Istra ivanja es_ES
dc.rights Reconocimiento (by) es_ES
dc.subject Brand equity es_ES
dc.subject R&D es_ES
dc.subject Human capital es_ES
dc.subject Firm-level productivity es_ES
dc.subject.classification ORGANIZACION DE EMPRESAS es_ES
dc.subject.classification ECONOMIA APLICADA es_ES
dc.title How brand equity affects firm productivity: The role of R&D and human capital es_ES
dc.type Artículo es_ES
dc.identifier.doi 10.1080/1331677X.2019.1686045 es_ES
dc.relation.projectID info:eu-repo/grantAgreement/CASS//NZKT201712/ es_ES
dc.rights.accessRights Abierto es_ES
dc.contributor.affiliation Universitat Politècnica de València. Departamento de Economía y Ciencias Sociales - Departament d'Economia i Ciències Socials es_ES
dc.contributor.affiliation Universitat Politècnica de València. Departamento de Organización de Empresas - Departament d'Organització d'Empreses es_ES
dc.description.bibliographicCitation He, Q.; Guaita Martínez, JM.; Botella-Carrubi, D. (2020). How brand equity affects firm productivity: The role of R&D and human capital. Economic Research-Ekonomska Istra ivanja. 33(1):2976-2992. https://doi.org/10.1080/1331677X.2019.1686045 es_ES
dc.description.accrualMethod S es_ES
dc.relation.publisherversion https://doi.org/10.1080/1331677X.2019.1686045 es_ES
dc.description.upvformatpinicio 2976 es_ES
dc.description.upvformatpfin 2992 es_ES
dc.type.version info:eu-repo/semantics/publishedVersion es_ES
dc.description.volume 33 es_ES
dc.description.issue 1 es_ES
dc.relation.pasarela S\396962 es_ES
dc.contributor.funder Chinese Academy of Social Sciences es_ES
dc.contributor.funder Ningbo Municipal People's Government es_ES
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