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Virtual Reality in Marketing: A Framework, Review, and Research Agenda

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Virtual Reality in Marketing: A Framework, Review, and Research Agenda

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Alcañiz Raya, ML.; Bigné, E.; Guixeres, J. (2019). Virtual Reality in Marketing: A Framework, Review, and Research Agenda. Frontiers in Psychology. 10:1-15. https://doi.org/10.3389/fpsyg.2019.01530

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Metadatos del ítem

Título: Virtual Reality in Marketing: A Framework, Review, and Research Agenda
Autor: Alcañiz Raya, Mariano Luis Bigné, Enrique Guixeres, Jaime
Entidad UPV: Universitat Politècnica de València. Departamento de Ingeniería Gráfica - Departament d'Enginyeria Gràfica
Fecha difusión:
Resumen:
[EN] Marketing scholars and practitioners are showing increasing interest in Extended Reality (XR) technologies (XRs), such as virtual reality (VR), augmented reality (AR), and mixed reality (MR), as very promising ...[+]
Palabras clave: Virtual reality , Marketing , Virtual commerce , Consumer neuroscience , E-commerce , 3D user interface , Presence , Psychophysiological assessment
Derechos de uso: Reconocimiento (by)
Fuente:
Frontiers in Psychology. (eissn: 1664-1078 )
DOI: 10.3389/fpsyg.2019.01530
Editorial:
Frontiers Media SA
Versión del editor: https://doi.org/10.3389/fpsyg.2019.01530
Código del Proyecto:
info:eu-repo/grantAgreement/EC/H2020/813234/EU/modelling and pRedicting Human decision-making Using Measures of subconscious Brain processes through mixed reality interfaces and biOmetric signals/
info:eu-repo/grantAgreement/AEI//DPI2017-91537-EXP/ES/LAS FUTURAS FABRICAS DE LA REALIDAD: UN NUEVO PARADIGMA PARA LA MODELIZACION Y PREDICCION DEL COMPORTAMIENTO HUMANO MEDIANTE EL USO DE ENTORNOS VIRTUALES DE REALIDAD MIXTA/
Agradecimientos:
This work was supported by the Spanish Ministry of Science, Innovation and Universities funded project - ATHENEA-DPI2017-91537-EXP and by the European Commission project RHUMBO - H2020-MSCA-ITN-2018-813234
Tipo: Artículo

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