Proposal for a practical session in a university subject to develop the transversal competence of "Innovation, Creativity and Entrepreneurship"

Abstract

[EN] In a dynamic and globalized business world such as the current one in which our professional and personal life is developed, it is crucial to focus on the development of the cross-cutting competence "Innovation, Creativity and Entrepreneurship" of future professionals, already from their formative stage in University. Taking advantage of the intrinsic creativity of the early age of students with concerns about entrepreneurship, we consider it appropriate to help develop and enhance this competence in the first university course of the Degree in Business Administration and Management, specifically in the subject of Introduction to the Business Management. We think it is the best way to motivate students in their training as future entrepreneurs. We propose to do a practical session in which a recognized professional in the field of commercial management, representing business lines of leading brands in their sector (home fashion), conduct a practical workshop in which students are placed in situation of knowing how to face a new business model to diversify and expand its distribution field. The object of study and work would be limited in this case to the creation of an own line of articles, complementary to the lines of which the professional is a representative, and to arrange with the online sales logistics platform the sale and distribution of the new product line. With this we hope that the students can, in an active way, experiment and develop their innovative and entrepreneurial capacity, using and reinforcing their creativity.