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INTERNAL BENCHMARKING IN RETAILING WITH DEA AND GIS: THE CASE OF A LOYALTY-ORIENTED SUPERMARKET CHAIN

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INTERNAL BENCHMARKING IN RETAILING WITH DEA AND GIS: THE CASE OF A LOYALTY-ORIENTED SUPERMARKET CHAIN

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Baviera-Puig, A.; Baviera, T.; Buitrago Vera, JM.; Escribá Pérez, C. (2020). INTERNAL BENCHMARKING IN RETAILING WITH DEA AND GIS: THE CASE OF A LOYALTY-ORIENTED SUPERMARKET CHAIN. Journal of Business Economics and Management. 21(4):1035-1057. https://doi.org/10.3846/jbem.2020.12393

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Title: INTERNAL BENCHMARKING IN RETAILING WITH DEA AND GIS: THE CASE OF A LOYALTY-ORIENTED SUPERMARKET CHAIN
Author: Baviera-Puig, Amparo Baviera, Tomás Buitrago Vera, Juan Manuel Escribá Pérez, Carmen
UPV Unit: Universitat Politècnica de València. Departamento de Economía y Ciencias Sociales - Departament d'Economia i Ciències Socials
Issued date:
Abstract:
[EN] Data Envelopment Analysis (DEA) is a relative measure of efficiency applied to a set of decision units and is being used more and more frequently in the supermarket sector. Nonetheless, given how strongly the sector's ...[+]
Subjects: Efficiency , Data Envelopment Analysis (DEA) , Geographical Information Systems (GIS) , Multivariate analysis , Benchmarking , Trade area , Geomarketing
Copyrigths: Reconocimiento (by)
Source:
Journal of Business Economics and Management. (issn: 1611-1699 )
DOI: 10.3846/jbem.2020.12393
Publisher:
Vilnius Gediminas Technical University
Publisher version: https://doi.org/10.3846/jbem.2020.12393
Thanks:
The authors would like to thank the Consum-Universitat Politècnica de València Chair (Cátedra) for its collaboration in this study.
Type: Artículo

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