- -

INTERNAL BENCHMARKING IN RETAILING WITH DEA AND GIS: THE CASE OF A LOYALTY-ORIENTED SUPERMARKET CHAIN

RiuNet: Institutional repository of the Polithecnic University of Valencia

Share/Send to

Cited by

Statistics

INTERNAL BENCHMARKING IN RETAILING WITH DEA AND GIS: THE CASE OF A LOYALTY-ORIENTED SUPERMARKET CHAIN

Show simple item record

Files in this item

dc.contributor.author Baviera-Puig, Amparo es_ES
dc.contributor.author Baviera, Tomás es_ES
dc.contributor.author Buitrago Vera, Juan Manuel es_ES
dc.contributor.author Escribá Pérez, Carmen es_ES
dc.date.accessioned 2021-05-25T03:32:02Z
dc.date.available 2021-05-25T03:32:02Z
dc.date.issued 2020-06-02 es_ES
dc.identifier.issn 1611-1699 es_ES
dc.identifier.uri http://hdl.handle.net/10251/166735
dc.description.abstract [EN] Data Envelopment Analysis (DEA) is a relative measure of efficiency applied to a set of decision units and is being used more and more frequently in the supermarket sector. Nonetheless, given how strongly the sector's financials depend on demand, companies need to combine this measurement with trade area information to best manage corporate efficiency. In this paper, the proposal consists of integrating DEA with a clearly articulated, structural typology so that supermarkets, based on their particular characteristics, can determine which variables are most critical for improving their efficiency. This methodology has been validated in the case of one of Spain's five largest supermarket chains. A principal component analysis and a classification analysis were carried out on a series of internal management variables from 61 locations for which DEA had been used to calculate efficiency and to which multiple trade area variables were added using GIS. Some of them are related to the loyalty scheme membership programme. These latter variables described the implantation of the loyalty scheme member programme and were revealed as key elements for the efficiency of the supermarket. This methodology provides marketing profiles that are more adapted to local circumstances, thus allowing companies to set better internal benchmarking objectives. es_ES
dc.description.sponsorship The authors would like to thank the Consum-Universitat Politècnica de València Chair (Cátedra) for its collaboration in this study. es_ES
dc.language Inglés es_ES
dc.publisher Vilnius Gediminas Technical University es_ES
dc.relation.ispartof Journal of Business Economics and Management es_ES
dc.rights Reconocimiento (by) es_ES
dc.subject Efficiency es_ES
dc.subject Data Envelopment Analysis (DEA) es_ES
dc.subject Geographical Information Systems (GIS) es_ES
dc.subject Multivariate analysis es_ES
dc.subject Benchmarking es_ES
dc.subject Trade area es_ES
dc.subject Geomarketing es_ES
dc.subject.classification ECONOMIA, SOCIOLOGIA Y POLITICA AGRARIA es_ES
dc.subject.classification COMERCIALIZACION E INVESTIGACION DE MERCADOS es_ES
dc.title INTERNAL BENCHMARKING IN RETAILING WITH DEA AND GIS: THE CASE OF A LOYALTY-ORIENTED SUPERMARKET CHAIN es_ES
dc.type Artículo es_ES
dc.identifier.doi 10.3846/jbem.2020.12393 es_ES
dc.rights.accessRights Abierto es_ES
dc.contributor.affiliation Universitat Politècnica de València. Departamento de Economía y Ciencias Sociales - Departament d'Economia i Ciències Socials es_ES
dc.description.bibliographicCitation Baviera-Puig, A.; Baviera, T.; Buitrago Vera, JM.; Escribá Pérez, C. (2020). INTERNAL BENCHMARKING IN RETAILING WITH DEA AND GIS: THE CASE OF A LOYALTY-ORIENTED SUPERMARKET CHAIN. Journal of Business Economics and Management. 21(4):1035-1057. https://doi.org/10.3846/jbem.2020.12393 es_ES
dc.description.accrualMethod S es_ES
dc.relation.publisherversion https://doi.org/10.3846/jbem.2020.12393 es_ES
dc.description.upvformatpinicio 1035 es_ES
dc.description.upvformatpfin 1057 es_ES
dc.type.version info:eu-repo/semantics/publishedVersion es_ES
dc.description.volume 21 es_ES
dc.description.issue 4 es_ES
dc.relation.pasarela S\416288 es_ES
dc.description.references Álvarez-Rodríguez, C., Martín-Gamboa, M., & Iribarren, D. (2019). Combined use of Data Envelopment Analysis and Life Cycle Assessment for operational and environmental benchmarking in the service sector: A case study of grocery stores. Science of The Total Environment, 667, 799-808. doi:10.1016/j.scitotenv.2019.02.433 es_ES
dc.description.references APPLEBAUM, W., & COHEN, S. B. (1961). THE DYNAMICS OF STORE TRADING AREAS AND MARKET EQUILIBRIUM1. Annals of the Association of American Geographers, 51(1), 73-101. doi:10.1111/j.1467-8306.1961.tb00369.x es_ES
dc.description.references Banker, R. D., Charnes, A., & Cooper, W. W. (1984). Some Models for Estimating Technical and Scale Inefficiencies in Data Envelopment Analysis. Management Science, 30(9), 1078-1092. doi:10.1287/mnsc.30.9.1078 es_ES
dc.description.references Pestana Barros, C. (2006). Efficiency measurement among hypermarkets and supermarkets and the identification of the efficiency drivers. International Journal of Retail & Distribution Management, 34(2), 135-154. doi:10.1108/09590550610649795 es_ES
dc.description.references Pestana Barros, C., & Alves, C. A. (2003). Hypermarket retail store efficiency in Portugal. International Journal of Retail & Distribution Management, 31(11), 549-560. doi:10.1108/09590550310503285 es_ES
dc.description.references Barros, C. P., & Alves, C. (2004). An empirical analysis of productivity growth in a Portuguese retail chain using Malmquist productivity index. Journal of Retailing and Consumer Services, 11(5), 269-278. doi:10.1016/s0969-6989(03)00053-5 es_ES
dc.description.references BAVIERA-PUIG, A., BUITRAGO-VERA, J., & ESCRIBA-PEREZ, C. (2016). GEOMARKETING MODELS IN SUPERMARKET LOCATION STRATEGIES. Journal of Business Economics and Management, 17(6), 1205-1221. doi:10.3846/16111699.2015.1113198 es_ES
dc.description.references Brønn, C., & Brønn, P. S. (2005). Reputation and Organizational Efficiency: A Data Envelopment Analysis Study. Corporate Reputation Review, 8(1), 45-58. doi:10.1057/palgrave.crr.1540238 es_ES
dc.description.references Byrom, J., Hernández, T., Bennison, D., & Hooper, P. (2001). Exploring the geographical dimension in loyalty card data. Marketing Intelligence & Planning, 19(3), 162-170. doi:10.1108/02634500110391708 es_ES
dc.description.references CACHERO-MARTÍNEZ, S., & VÁZQUEZ-CASIELLES, R. (2017). LIVING POSITIVE EXPERIENCES IN STORE: HOW IT INFLUENCES SHOPPING EXPERIENCE VALUE AND SATISFACTION? Journal of Business Economics and Management, 18(3), 537-553. doi:10.3846/16111699.2017.1292311 es_ES
dc.description.references Charnes, A., Cooper, W. W., & Rhodes, E. (1978). Measuring the efficiency of decision making units. European Journal of Operational Research, 2(6), 429-444. doi:10.1016/0377-2217(78)90138-8 es_ES
dc.description.references Chaudhuri, M., Voorhees, C. M., & Beck, J. M. (2019). The effects of loyalty program introduction and design on short- and long-term sales and gross profits. Journal of the Academy of Marketing Science, 47(4), 640-658. doi:10.1007/s11747-019-00652-y es_ES
dc.description.references De Jorge Moreno, J. (2006). Regional regulation analysis of performance in Spanish retailing. International Journal of Retail & Distribution Management, 34(10), 773-793. doi:10.1108/09590550610691356 es_ES
dc.description.references Donthu, N., & Yoo, B. (1998). Retail productivity assessment using data envelopment analysis. Journal of Retailing, 74(1), 89-105. doi:10.1016/s0022-4359(99)80089-x es_ES
dc.description.references Donthu, N., Hershberger, E. K., & Osmonbekov, T. (2005). Benchmarking marketing productivity using data envelopment analysis. Journal of Business Research, 58(11), 1474-1482. doi:10.1016/j.jbusres.2004.05.007 es_ES
dc.description.references Drèze, X., & Nunes, J. C. (2009). Feeling Superior: The Impact of Loyalty Program Structure on Consumers’ Perceptions of Status. Journal of Consumer Research, 35(6), 890-905. doi:10.1086/593946 es_ES
dc.description.references Emrouznejad, A., & Yang, G. (2018). A survey and analysis of the first 40 years of scholarly literature in DEA: 1978–2016. Socio-Economic Planning Sciences, 61, 4-8. doi:10.1016/j.seps.2017.01.008 es_ES
dc.description.references Felício, J. A., & Villardón, M. P. G. (2015). FAMILY CHARACTERISTICS AND GOVERNANCE OF SMALL AND MEDIUM-SIZED FAMILY FIRMS. Journal of Business Economics and Management, 16(6), 1069-1084. doi:10.3846/16111699.2012.747446 es_ES
dc.description.references Gandhi, A., & Shankar, R. (2014). Efficiency measurement of Indian retailers using Data Envelopment Analysis. International Journal of Retail & Distribution Management, 42(6), 500-520. doi:10.1108/ijrdm-10-2012-0094 es_ES
dc.description.references Goss, J. (1995). «We Know Who You Are and We Know Where You Live»: The Instrumental Rationality of Geodemographic Systems. Economic Geography, 71(2), 171. doi:10.2307/144357 es_ES
dc.description.references Grewal, D., Levy, M., Mehrotra, A., & Sharma, A. (1999). Planning merchandising decisions to account for regional and product assortment differences. Journal of Retailing, 75(3), 405-424. doi:10.1016/s0022-4359(99)00015-9 es_ES
dc.description.references Hanousek, J., Kočenda, E., & Shamshur, A. (2015). Corporate efficiency in Europe. Journal of Corporate Finance, 32, 24-40. doi:10.1016/j.jcorpfin.2015.03.003 es_ES
dc.description.references HERRANZ, R. E., ESTÉVEZ, P. G., OLIVA, M. A. de V. y, & DÉ, R. (2017). LEVERAGING FINANCIAL MANAGEMENT PERFORMANCE OF THE SPANISH AEROSPACE MANUFACTURING VALUE CHAIN. Journal of Business Economics and Management, 18(5), 1005-1022. doi:10.3846/16111699.2017.1357655 es_ES
dc.description.references Kang, J., Alejandro, T. B., & Groza, M. D. (2015). Customer–company identification and the effectiveness of loyalty programs. Journal of Business Research, 68(2), 464-471. doi:10.1016/j.jbusres.2014.06.002 es_ES
dc.description.references Kim, H.-Y., Lee, J. Y., Choi, D., Wu, J., & Johnson, K. K. P. (2013). Perceived Benefits of Retail Loyalty Programs: Their Effects on Program Loyalty and Customer Loyalty. Journal of Relationship Marketing, 12(2), 95-113. doi:10.1080/15332667.2013.794100 es_ES
dc.description.references Kumar, V., & Petersen, J. A. (2005). Using a Customer-Level Marketing Strategy to Enhance Firm Performance: A Review of Theoretical and Empirical Evidence. Journal of the Academy of Marketing Science, 33(4), 504-519. doi:10.1177/0092070305275857 es_ES
dc.description.references Kumar, V., & Shah, D. (2004). Building and sustaining profitable customer loyalty for the 21st century. Journal of Retailing, 80(4), 317-329. doi:10.1016/j.jretai.2004.10.007 es_ES
dc.description.references Lao, Y., & Liu, L. (2009). Performance evaluation of bus lines with data envelopment analysis and geographic information systems. Computers, Environment and Urban Systems, 33(4), 247-255. doi:10.1016/j.compenvurbsys.2009.01.005 es_ES
dc.description.references Leenheer, J., van Heerde, H. J., Bijmolt, T. H. A., & Smidts, A. (2007). Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members. International Journal of Research in Marketing, 24(1), 31-47. doi:10.1016/j.ijresmar.2006.10.005 es_ES
dc.description.references Lewis, H. F., & Sexton, T. R. (2004). Data Envelopment Analysis with Reverse Inputs and Outputs. Journal of Productivity Analysis, 21(2), 113-132. doi:10.1023/b:prod.0000016868.69586.b4 es_ES
dc.description.references Li, Y., & Liu, L. (2012). Assessing the impact of retail location on store performance: A comparison of Wal-Mart and Kmart stores in Cincinnati. Applied Geography, 32(2), 591-600. doi:10.1016/j.apgeog.2011.07.006 es_ES
dc.description.references López Roldán, P. (1996). La construcción de tipologías: metodología de análisis. Papers. Revista de Sociologia, 48, 9. doi:10.5565/rev/papers.1811 es_ES
dc.description.references López-Roldán, P., & Fachelli, S. (2015). Análisis de clasificación. In P. López-Roldán & S. Fachelli (Eds.), Metodología de la Investigación Social Cuantitativa (1a edición, versión 2). Bellaterra: Dipòsit Digital de Documents, Universitat Autónoma de Barcelona. http://ddd.uab.cat/record/142929 es_ES
dc.description.references López-Roldán, P., & Fachelli, S. (2016). Análisis factorial. In P. López-Roldán & S. Fachelli (Eds.), Metodología de la Investigación Social Cuantitativa (1a edición, versión 3). Bellaterra: Dipòsit Digital de Documents, Universitat Autónoma de Barcelona. http://ddd.uab.cat/record/142928 es_ES
dc.description.references Meyer-Waarden, L. (2007). The effects of loyalty programs on customer lifetime duration and share of wallet. Journal of Retailing, 83(2), 223-236. doi:10.1016/j.jretai.2007.01.002 es_ES
dc.description.references Meyer‐Waarden, L. (2008). The influence of loyalty programme membership on customer purchase behaviour. European Journal of Marketing, 42(1/2), 87-114. doi:10.1108/03090560810840925 es_ES
dc.description.references Meyer-Waarden, L., & Benavent, C. (2006). The Impact of Loyalty Programmes on Repeat Purchase Behaviour. Journal of Marketing Management, 22(1-2), 61-88. doi:10.1362/026725706776022308 es_ES
dc.description.references Mimouni-Chaabane, A., & Volle, P. (2010). Perceived benefits of loyalty programs: Scale development and implications for relational strategies. Journal of Business Research, 63(1), 32-37. doi:10.1016/j.jbusres.2009.01.008 es_ES
dc.description.references De Jorge Moreno, J. (2010). Productivity growth of European retailers: a benchmarking approach. Journal of Economic Studies, 37(3), 288-313. doi:10.1108/01443581011061285 es_ES
dc.description.references Mostafa, M. M. (2009). Benchmarking the US specialty retailers and food consumer stores using data envelopment analysis. International Journal of Retail & Distribution Management, 37(8), 661-679. doi:10.1108/09590550910966178 es_ES
dc.description.references Neves Bezerra de Melo, F. L., Sampaio, R. M. B., & Sampaio, L. M. B. (2018). Efficiency, productivity gains, and the size of Brazilian supermarkets. International Journal of Production Economics, 197, 99-111. doi:10.1016/j.ijpe.2017.12.016 es_ES
dc.description.references Nitkiewicz, T., Pachura, P., & Reid, N. (2014). An appraisal of regional intellectual capital performance using Data Envelopment Analysis. Applied Geography, 53, 246-257. doi:10.1016/j.apgeog.2014.06.011 es_ES
dc.description.references Noordhoff, C., Pauwels, P., & Odekerken‐Schröder, G. (2004). The effect of customer card programs. International Journal of Service Industry Management, 15(4), 351-364. doi:10.1108/09564230410552040 es_ES
dc.description.references Pantano, E., Priporas, C. V., & Dennis, C. (2018). A new approach to retailing for successful competition in the new smart scenario. International Journal of Retail & Distribution Management, 46(3), 264-282. doi:10.1108/ijrdm-04-2017-0080 es_ES
dc.description.references Patel, G. N., & Pande, S. (2012). Measuring the performance of pharmacy stores using discretionary and non-discretionary variables. OPSEARCH, 50(1), 25-41. doi:10.1007/s12597-012-0095-0 es_ES
dc.description.references Roig-Tierno, N., Baviera-Puig, A., Buitrago-Vera, J., & Escriba-Perez, C. (2018). Assessing food retail competitors with a multi-criteria GIS-based method. Economía Agraria y Recursos Naturales, 18(1), 5. doi:10.7201/earn.2018.01.01 es_ES
dc.description.references Roig-Tierno, N., Baviera-Puig, A., Buitrago-Vera, J., & Mas-Verdu, F. (2013). The retail site location decision process using GIS and the analytical hierarchy process. Applied Geography, 40, 191-198. doi:10.1016/j.apgeog.2013.03.005 es_ES
dc.description.references Sanjuan, N., Ribal, J., Clemente, G., & Fenollosa, M. L. (2011). Measuring and Improving Eco-efficiency Using Data Envelopment Analysis. Journal of Industrial Ecology, 15(4), 614-628. doi:10.1111/j.1530-9290.2011.00347.x es_ES
dc.description.references Sellers‐Rubio, R., & Mas‐Ruiz, F. (2006). Economic efficiency in supermarkets: evidences in Spain. International Journal of Retail & Distribution Management, 34(2), 155-171. doi:10.1108/09590550610649803 es_ES
dc.description.references Sellers‐Rubio, R., & Más‐Ruiz, F. J. (2009). Technical efficiency in the retail food industry. European Journal of Marketing, 43(5/6), 652-669. doi:10.1108/03090560910946981 es_ES
dc.description.references Steinhoff, L., & Palmatier, R. W. (2014). Understanding loyalty program effectiveness: managing target and bystander effects. Journal of the Academy of Marketing Science, 44(1), 88-107. doi:10.1007/s11747-014-0405-6 es_ES
dc.description.references Keh, H. T., & Chu, S. (2003). Retail productivity and scale economies at the firm level: a DEA approach. Omega, 31(2), 75-82. doi:10.1016/s0305-0483(02)00097-x es_ES
dc.description.references Thomas, R. R., Barr, R. S., Cron, W. L., & Slocum, J. W. (1998). A process for evaluating retail store efficiency: a restricted DEA approach. International Journal of Research in Marketing, 15(5), 487-503. doi:10.1016/s0167-8116(98)00021-4 es_ES
dc.description.references Uyar, A., Bayyurt, N., Dilber, M., & Karaca, V. (2013). Evaluating operational efficiency of a bookshop chain in Turkey and identifying efficiency drivers. International Journal of Retail & Distribution Management, 41(5), 331-347. doi:10.1108/ijrdm-01-2012-0001 es_ES
dc.description.references Vyt, D., & Cliquet, G. (2017). Towards a fairer manager performance measure: a DEA application in the retail industry. The International Review of Retail, Distribution and Consumer Research, 27(5), 450-467. doi:10.1080/09593969.2017.1383293 es_ES
dc.description.references Yoo, B., Donthu, N., & Pilling, B. K. (1998). Channel Efficiency. Journal of Marketing Channels, 6(3-4), 1-15. doi:10.1300/j049v06n03_01 es_ES
dc.description.references Yu, W., & Ramanathan, R. (2008). An assessment of operational efficiencies in the UK retail sector. International Journal of Retail & Distribution Management, 36(11), 861-882. doi:10.1108/09590550810911656 es_ES
dc.description.references Zheka, V. (2005). Corporate governance, ownership structure and corporate efficiency: the case of Ukraine. Managerial and Decision Economics, 26(7), 451-460. doi:10.1002/mde.1258 es_ES
dc.subject.ods 08.- Fomentar el crecimiento económico sostenido, inclusivo y sostenible, el empleo pleno y productivo, y el trabajo decente para todos es_ES
dc.subject.ods 12.- Garantizar las pautas de consumo y de producción sostenibles es_ES


This item appears in the following Collection(s)

Show simple item record