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INTERNAL BENCHMARKING IN RETAILING WITH DEA AND GIS: THE CASE OF A LOYALTY-ORIENTED SUPERMARKET CHAIN

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INTERNAL BENCHMARKING IN RETAILING WITH DEA AND GIS: THE CASE OF A LOYALTY-ORIENTED SUPERMARKET CHAIN

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Baviera-Puig, A.; Baviera, T.; Buitrago Vera, JM.; Escribá Pérez, C. (2020). INTERNAL BENCHMARKING IN RETAILING WITH DEA AND GIS: THE CASE OF A LOYALTY-ORIENTED SUPERMARKET CHAIN. Journal of Business Economics and Management. 21(4):1035-1057. https://doi.org/10.3846/jbem.2020.12393

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Título: INTERNAL BENCHMARKING IN RETAILING WITH DEA AND GIS: THE CASE OF A LOYALTY-ORIENTED SUPERMARKET CHAIN
Autor: Baviera-Puig, Amparo Baviera, Tomás Buitrago Vera, Juan Manuel Escribá Pérez, Carmen
Entidad UPV: Universitat Politècnica de València. Departamento de Economía y Ciencias Sociales - Departament d'Economia i Ciències Socials
Fecha difusión:
Resumen:
[EN] Data Envelopment Analysis (DEA) is a relative measure of efficiency applied to a set of decision units and is being used more and more frequently in the supermarket sector. Nonetheless, given how strongly the sector's ...[+]
Palabras clave: Efficiency , Data Envelopment Analysis (DEA) , Geographical Information Systems (GIS) , Multivariate analysis , Benchmarking , Trade area , Geomarketing
Derechos de uso: Reconocimiento (by)
Fuente:
Journal of Business Economics and Management. (issn: 1611-1699 )
DOI: 10.3846/jbem.2020.12393
Editorial:
Vilnius Gediminas Technical University
Versión del editor: https://doi.org/10.3846/jbem.2020.12393
Agradecimientos:
The authors would like to thank the Consum-Universitat Politècnica de València Chair (Cátedra) for its collaboration in this study.
Tipo: Artículo

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