Reverse Metadesign: Pedagogy And Learning Tools For Teaching The Fashion Collection Design Process Online

Abstract

[EN] The present article discusses the experience of redesigning the pedagogy and learning tools of a pillar course at the School of Design of Politecnico di Milano, the Metadesign studio course. Metadesign is a design methodology that leads to the concept definition of a new product or service, through a research process that synthesizes design goals, technological and productive constraints, market context and consumption trends for a consumers’ group of reference. It represents a unique methodological approach characterizing the design education as it provides a consolidated research practice able to support the design process. The course structure foresees the reconstruction in phases and successive elaborations of all the elements of context that come into relation with the object of the design process (product, space, service, communication artifact…) influencing its characteristics and creating the “abacus” of elements that make its development possible. In line with the ever-increasing need to reshape the whole education system through the paradigms of digital transformation, and due the acceleration the COVID-19 emergency pushed to the request for on-distance courses, the article presents a renewed reverse course structure, highlighting strengths and opportunities for further improvements that represent a solid base for innovating a fashion design education.