Resumen:
|
El
mundo
de
marketing
evoluciona
cada
día
y
las
empresas
han
de
adaptarse
rápidamente
a
las
nuevas
formas
de
promoción
de
los
productos
que
ofrecen,
para
poder
mantenerse
en
el
mercado.
Si
...[+]
El
mundo
de
marketing
evoluciona
cada
día
y
las
empresas
han
de
adaptarse
rápidamente
a
las
nuevas
formas
de
promoción
de
los
productos
que
ofrecen,
para
poder
mantenerse
en
el
mercado.
Si
se
realiza
una
búsqueda
en
las
redes
sociales
como
Facebook
o
Twitter,
se
puede
observar
que
en
los
últimos
años,
muchas
empresas
realizan
la
promoción
y
el
marketing
de
sus
productos
o
servicios
en
estos
medios. Se
ha
decidido
realizar
una
guía
para
profesionales
del
sector
hotelero
en
la
cual
se
explica
cómo
pueden
ayudar
las
redes
sociales
a
la
promoción
de
un
hotel. El
objetivo
principal
de
este
trabajo
es
realizar
un
estudio
exploratorio
sobre
el
uso
de
las
redes
sociales
por
parte
del
sector
hotelero
en
la
playa
de
GandÍa
y,
en
base
al
mismo,
elaborar
y
diseñar
una
guía
de
pautas
básicas
para
todo
aquel
profesional
del
sector
hotelero
que
quiera
adentrarse
y
utilizar
las
redes
sociales
en
su
negocio.
[-]
The
aim
of
this
bachelor
thesis
is
to
carry
out
an
exploratory
study
about
the
use
of
social
networks
in
the
hotels
of
Gandía,
and
to
design
and
develop
a
basic
guideline
for
professional ...[+]
The
aim
of
this
bachelor
thesis
is
to
carry
out
an
exploratory
study
about
the
use
of
social
networks
in
the
hotels
of
Gandía,
and
to
design
and
develop
a
basic
guideline
for
professionals
of
hotel
industry
who
wants
to
use
social
network
in
their
business.
The
project
includes
the
following
information
on
each
of
its
parts:
The
first
part
explains
what
a
social
network
is,
and
the
kinds
and
types
of
social
networks.
This
part
also
presents
some
data
of
the
most
popular
social
network's
users
and
analysis
of
these
data.
In
the
second
part,
there
are
developed
the
advantages
and
disadvantages
that
may
cause
the
use
of
social
networks
for
business
and
how
to
deal
with
the
problems
that
can
occur.
Below
are
some
tools
that
facilitate
the
use
of
social
networks
and
others
that
are
used
to
analyse
the
results
to
be
obtained
by
their
use.
This
section
also
explains
the
usefulness
of
each
tool
presented.
This
third
part
finishes
with
the
steps
to
follow
to
create
a
strategy
to
promote
a
hotel
on
social
networks:
choose
the
community
manager,
set
the
goals
to
be
achieved
(explanation
how
the
goals
must
be
and
an
example
for
a
hotel),
choose
the
most
appropriate
network
to
carry
out
the
promotion,
create
a
good
profile,
build
relationships
and
strengthen
those
relationships.
Subsequently
it
is
made
an
analysis
of
the
use
of
social
networks
in
the
hotels
Los
Robles
and
Mavi,
located
on
the
beach
of
Gandía.
In
this
part,
the
author
discusses
the
errors
that
hotels
make
using
social
networks
and
proposes
possible
solutions
to
those
errors.
For
the
analysis
primary
sources
have
been
used
(interviews
with
the
responsibles
for
the
promotion
of
hotels
through
social
networks,
and
observation
of
the
social
networks
of
the
hotels).
Next
is
made
a
SWOT
analysis
of
the
use
of
social
networks
for
a
hotel
company
and
finally,
the
study
conclusion
is
developed.
[-]
|